1. Making the Most Out of Your Patent Assets

    Patent AssetsYour business invented a new product and took the time to patent the invention. Now you have a pretty plaque on the wall commemorating your patent grant, but what else can you do with those rights? How does your business realize a return on its patent investment?

  2. Hot Rodders of Tomorrow

    Hot Rodders of TomorrowHot Rodders of Tomorrow (HROT) has been going strong since its inception in 2008. HROT is a timed competition where teams of five high-school students go head to head to disassemble and reassemble a small-block Chevy 350. The program is simultaneously educating and empowering students while they compete. The idea is to give students access and experience with the automotive industry by way of a team-building challenge.

  3. SEMA Data Co-op Offers Members Improved User Interface

    SEMA Data Co-opAt the 2017 SEMA Show, the SDC rolled out a completely refreshed user interface. Members who received demonstrations at the Show saw a Product Information Management System (PIMS) that offers more functionality, features and information than ever before. Now, members log-in to their dashboard to view the status of their account at a glance, and review exports, data health, new members and more.

  4. Supercharging Can Be Practical

    SuperchargingIt’s August 1958, and Hot Rod Technical Editor Ray Brock (center) is being shown the finer points of supercharger design by Paxton Chief Engineer John Thompson (left) and Andy Granatelli. Brock’s visit and comprehensive research led to an in-depth story with the “…Can Be Practical” headline in the magazine’s October 1958 issue.

  5. Content Marketing: Now a Key Component in the Marketing Mix

    Content MarketingContent marketing—the use of intrinsically valuable articles, videos images and more as a way to market a company’s products and services—is still one of the most popular forms of advertising for 2017, according to a survey of 500 top advertisers titled “The State of Digital Advertising 2017” (www.clickz.com/reports/the-state-of-digital-advertising-2017).

  6. The Five-Year Perspective: Recently Launched…and What’s Ahead

    Chris KerstingIt’s been roughly five years since SEMA initiated two long-term projects intended to help SEMA members position themselves for growth. The initiatives were born from member requests for help as technology advances have accelerated—both in the workplace and in our automobiles.

  7. 10 Cool New Video Marketing Tools

    Video MarketingWith more than a billion users on YouTube now (according to the company’s statistic page at www.youtube.com/yt/press/statistics.html), upping your game on video marketing has never been more important.

  8. Back up or Die

    Back Up or DieGiven that 61% of businesses reported that they’d been hit by ransomware in 2016 (https://cyber-edge.com/cdr), getting your act together on a backup plan for your systems and data has never been more imperative.

  9. U.S. Congress Considers the RPM Act

    Sonoma RacewaySonoma Raceway President and General Manager Steve Page testified before a key Congressional subcommittee in September, urging members to continue to allow street vehicles to be modified and converted for motorsports competition. Page joined a panel of experts to discuss “Big Relief for Small Business: Legislation Reducing Regulatory Burdens on Small Manufacturers and Other Job Creators.”

  10. Battle of the Builders TV Special to Air January 2

    The “SEMA: Battle of the Builders” TV special will premiere Tuesday, January 2, 2018, on the Velocity Channel.