One of the Most Influential Automotive Digital Media Companies, Car Throttle, Partners with Leading Car Care Brand
Irvine, CA - Meguiar’s, known as the world’s leader in car care, announced today that it has partnered with Car Throttle, one of the largest media companies for social car enthusiasts, to create a video series to help educate young car enthusiasts on proper car care. Totaling in four detailed videos, the series will focus on the biggest myths of car maintenance and offer tips and solutions to many issues car owners, enthusiasts, and fans may encounter.
The videos will debunk a common car maintenance misconception in each episode. A few of the beliefs Meguiar’s and Car Throttle will be discrediting are topics such as “Washing my car with dish soap is perfectly fine” and "All waxes are the same.” The series will debunk a myth in the following 4 categories: Car Washing, Paint Correction, Paint Protection, and Wheel Cleaning. Additionally, the videos will include useful tips for car owners on proper car care techniques in each category and provide in-depth explanations on the differences between different car care products.
“We find that there are a lot of myths out there about proper car care especially with younger car enthusiasts,” said RJ de Vera, Global Customer Engagement Leader at Meguiar’s. “We’re hoping to debunk many of those myths with Car Throttle who have a huge and heavily engaged audience of car fans on various social platforms.”
Car Throttle, in addition to being a highly influential brand with over 13 million followers and 300 million monthly video views, has a passion and zeal for cars that closely aligns with Meguiar’s own, making the partnership a perfect fit.
“We’re extremely excited about our partnership with Meguiar’s, most of all because our companies share the same enthusiast values,” said Adnan Ebrahim, Founder and CEO of Car Throttle. “With our know-how in social video production and distribution, and Meguiar’s passion and knowledge for car care, this series is going to be perfect for real car fans who want real car care information delivered in an engaging way.”
The video series will be released weekly on Car Throttle’s Facebook and Instagram pages.
About Meguiar’s
For more than 115 years, Meguiar’s has provided Car Crazy® people with specialized state-of-the-art formulations for making every car’s appearance show car perfect. Meguiar’s provides high performance car care products for every automotive surface. To learn more visit www.meguiars.com.
About Car Throttle
Car Throttle was founded in 2009 to target a new generation of car enthusiasts who consume content primarily on social platforms. Since then, the brand has grown to over 13 million followers, has offices in both London and New York, and serves over 300 million video views every month.