May 10, 2018, Women’s Choice Award® has named Pennzoil® motor oil the 2018 America’s Most Recommended™ Auto Engine Oil based on a national survey distributed to tens of thousands of women across America, who were asked to select the brands that they would highly recommend to their family and friends. Studies[1] have shown that female consumers value the opinion of others when making purchasing decisions. Recognition of Pennzoil® by female consumers is significant as individuals increasingly look to their peers when buying a product or service.
“To be recognized with the Women's Choice Award is an incredible honor for Pennzoil” said Bobbie Cumpston, North American Marketing Manager for Pennzoil. “We pride ourselves on having the most trusted motor oil in America and are glad to see that resonating with this key demographic."
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About Shell And Pennzoil
Shell Oil Company (“Shell”) and Pennzoil-Quaker State Company (“Pennzoil”) are affiliates of Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 20,000 people working to help tackle the challenges of the new energy future. The Shell downstream organization manages a portfolio of top-quality brands, including the No. 1 selling premium gasoline, Shell V-Power® NiTRO+ Premium Gasoline, No. 1 selling gasoline, Shell Nitrogen Enriched Gasolines, and Pennzoil®, America's most trusted[2] No. 1 selling[3] motor oil brand.
About Women’s Choice Award
The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Visit the official website at to learn more.
[1] WomenCertified: Women's Purchasing Survey, Independent Research Study, 2017
[2] Based on a leading independent research study between April 2013 and December 2017.
[3] Based on a syndicated survey by Kantar Millward Brown