Las Vegas, NV, Oct 31, 2017 - The Specialty Equipment Market Association (SEMA) announced the Best New Products Award winners this morning at the 2017 SEMA Show. These awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2018.

SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up.

Nearly 3,000 products were entered into the 16 different Showcase categories to be considered for the SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, and more.

The New Product Award Winners are:


Collision Repair & Refinish Product

Winner: ALLDATA LLC, ALLDATA Collision Advantage
Runner Up: MIG BUDDY / GeorgeB Design, MiG Buddy - Welding Gun Holder
Runner Up: Avery Dennison, Supreme Wrapping™ Film Metallic Series


Engineered New Product

Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit
Runner Up: OPTIMA Batteries, New OPTIMA® YELLOWTOP® in Group Sizes H6, H7
Runner Up: Holley/MSD, MSD Black Solid State Relay


Exterior Accessory Product

Winner: Westin Automotive, HDX LED Grille
Runner Up: Owens Products, Inc., Owens Products, Inc.
Runner Up: Owens Products, Inc., HornBlasters Katrina 544 Nightmare Horn Kit, 5 gallons, 150 psi


Interior Accessory Product

Winner: Switch-Pros by Off Road Engineering, SP9100 Switch Panel Power System
Runner Up: Speed Dawg Shift Knobs, Metal Flake Pinstriped Shift Knob by Von Hot Rod
Runner Up: Putco Inc., Jeep LED Dome Light


Merchandising Display

Winner: Lund International, Lund Truck Center V-Grid
Runner Up: Custom Autosound Manufacturing, THREE RADIO DISPLAY
Runner Up: Brandmotion, SummitView Multi-Camera Display


Mobile Electronics Product

Winner: Waylens Inc., Secure360 Automotive Security Camera
Runner Up: Rockford Fosgate, DSR1 8-Channel Interactive Signal Processor w/ Integrated iDatalink Maestro Module
Runner Up: Rockford Fosgate, TMS69BL14 Power Harley-Davidson® Rear Audio Kit (2014+)


Off-Road/4-Wheel Drive Product

Winner: Austin International Mfg Inc., 2 Ton big wheel jack
Runner Up: TITAN Fuel Tanks, TITAN Trail Trekker Transfer tANK
Runner Up: Savior Battery Cases, Savior Odyssey 34 Battery Case


Packaging Design

Winner: Liquid Armour Protective Coatings LLC, 9H Ceramic Coating Kit
Runner Up: Vision X Lighting, 4.7" CG2 7-LED LIGHT CANNON
Runner Up: Omix-ADA / Rugged Ridge, ELITE Tail Light Guards, Red


Performance-Racing Product

Winner: Holley/MSD, Racepak Vantage CL1 Cloud Based Data Kit
Runner Up: Penske Racing Shocks, Air Spring
Runner Up: Holley/MSD, QuickFuel EFI Fuel Pressure Regulator


Performance-Street Product

Winner: COMP Performance Group, COMP Cams® FSL™ Series Camshaft for GM L99 Engines
Runner Up: Flowmaster, B&M & Hurst, Flowmaster Delta Boost Module for Ford vehicles with 2.7L or 3.5L EcoBoost engine
Runner Up: Hotchkis Sport Suspension, Dodge B&E Body Geometry Corrected "On Car"
Adjustable Tubular Upper A-Arms


Powersports Product

Winner: Holley/MSD, MSD Black Solid State Relay
Runner Up: PowerBass, PowerBass
Runner Up: Advanced Accessory Concepts, Trigger "Volt" Bluetooth voltage monitor


Street Rod/Custom Car Product

Winner: Wilwood Disc Brakes, Tandem Brake and Hydraulic Clutch Pedal Kit
Runner Up: Classic Instruments, 1973-87 Chevy Truck Direct-Fit Instrument Cluster
Runner Up: RESTOMOD AIR, The INVent A/C Vent


Tire and Related Product

Winner: Cooper Tire & Rubber Co., Evolution HT
Runner Up: Continental Tire Extreme Experience, General AS-05
Runner Up: Continental Tire Extreme Experience, General G-Max RS


Tools & Equipment Product

Winner: EZ PULLEY, ez pulley
Runner Up: Huth Ben Pearson International, Huth Manual Rod Bender HMRB6017
Runner Up: Autolift Production, Smart Painting Table


Van/Pickup/Sport-Utility Product

Winner: Elongator Tailgates, Elongater Integrated Tailgate and Ramp System
Runner Up: TOPFIRE, Wrangler accessories
Runner Up: Putco Inc., Work Blade - 48”


Wheel and Related Product

Winner: Chariot Concepts / TruStack Tire Dolly, ValveStem Signpost
Runner Up: Voxx Wheels, Voxx Este Flip Cap
Runner Up: Concept One/Klutch Wheels, CSM02

About SEMA and the SEMA Show
The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.SEMAShow.com or www.sema.org, 909/396-0289.