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  • Review Feature Articles and the 15 latest news stories below.
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Feature Articles

AAPEX 2017 Buyers Select New Product Showcase Winners

Las Vegas, NV, Oct. 31, 2017 - AAPEX 2017 announced the winners of the New Product Showcase during… Full story...

AAPEX 2017 Announces New Packaging Showcase Winners

Las Vegas, NV, Oct. 31, 2017 - AAPEX 2017 announced the winners of the New Packaging Showcase… Full story...

SEMA Announces New Product Award Winners

Las Vegas, NV, Oct 31, 2017 - The Specialty Equipment Market Association (SEMA) announced the Best… Full story...

Shop Tech: The Eight Most Common Threadlocking Mistakes

Threadlockers are one of the all-time great mechanic’s helpers. They hold nuts and bolts in place… Full story...

How To Make Sure Your Business Ranks Locally On Google

If you are an automotive business that services a local community, showing up on page one on Google… Full story...

Today's Industry News

Elongator Integrated Tailgate Extension With Built-In Ramps Wins Best New Van/Pickup/Sport-Utility Product

At the SEMA New Products Awards this morning Elongator was awarded the prize for Best New… Full story...

New LR78-15 Firestone Steel Belted Radial Tire Hits The Market

Coker Tire offers period correct narrow whitewall tires for 1970s full size classicsChattanooga,… Full story...

QA1 Releases New Carbon Fiber Driveshafts For Dodge Challenger SRT Hellcats

Lakeville, MN, October 31, 2017 - QA1 now offers its award-winning REV™ Series carbon fiber… Full story...

All New 1,200 Horsepower GEN2 PT7275 CEA Turbocharger Released

The new GEN2 PT7275 CEA® turbocharger is one of the most technologically and aerodynamically… Full story...

PBR Brand Brake Pads Are Now Available In Four Proven Formulas Direct Online

Australian formulation technology PBR Brake pads are once again available to the North American… Full story...

Hot Wheels™ Vehicle Detailing Products Unveiled By Americana Pro™ At AAPEX/SEMA 2017

New Professional-Grade Consumer Car Care Products Made In USALas Vegas, October 31, 2017 -… Full story...

Motor State Distributing Announces The Addition Of Wizards Products

Motor State Distributing has added the Wizards Products (WIZ) product line to the company’s… Full story...

Dana Builder Axle Program Fits New Dana 60 Axles To Many Applications

Enthusiasts Can Create "Ultimate Snow Fighter" AxleLas Vegas, Oct. 31, 2017 - Dana Incorporated… Full story...

Tenneco Announces Aggressive Expansion Of CARB-Compliant Walker CalCat Converter Range

Company Expects to Launch 80 New CalCat Part Numbers in 2018Monroe, MI, October 31, 2017 - Tenneco… Full story...

Epicor Announces Promotion For Vehicle Service Businesses Using The Integrated Service Estimator Solution

Company offering free entry into monthly drawings for premium Innova scan tools with each… Full story...

E3 Spark Plugs Announces Title Sponsorship Of NHRA Pro Mod Drag Racing Series And NHRA Sportsman Contingency Awards

Ponte Vedra, FL, October 31, 2017 - E3 Spark Plugs, manufacturer of DiamondFIRE spark plugs and… Full story...

Bosch Introduces New Heavy-Duty Diagnostic Tool Package With All Makes Coverage, OE-Specific Data, Engine, Brake, Transmission And ABS Coverage

New 3823 ESI[truck]Pro features the most OE-specific coverage in its classIncludes engine, brake,… Full story...

New Epicor Integrated Service Estimator ‘Smart Inspection’ Tool Helps Shops Capture, Communicate Vehicle Inspection Results

Mobile solution guides technicians through multi-point, vehicle-specific inspections, generates… Full story...

LIQUID WRENCH Pro Penetrant And Lubricant With LED-Powered FlashSight™ Technology Earns 2017 New Packaging Award

Indian Trail, NC, Oct. 31, 2017 - The all new LIQUID WRENCH® Pro Penetrant and Lubricant powered by… Full story...

Advance Auto Parts To Report Third Quarter 2017 Results On November 14, 2017

Roanoke, VA, October 31, 2017 - Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive… Full story...


Findlay, Ohio, Sept. 6, 2017 - Today, Hercules® Tire introduces an all-new lineup of specialty commercial tires to be available across the U.S. The new product line will consist of a robust offering of Skid Steer, Backhoe, Compact Utility, Small Bias OTR and Small Radial OTR tires. This is the first time Hercules brings its trusted name to the industrial and OTR segments.
“This year, we are celebrating the 65th year of the Hercules brand - a brand that dealers and consumers have relied on for quality, value, versatility and performance,” said Jedd Emans, vice president of marketing for Hercules Tires. “We have been expanding and refining our medium truck offerings over the last several years. Moving into the specialty commercial category seemed like a natural evolution for us.”
The first available product in the lineup is the Hercules HDR 325 Radial E3/L3 Loader. Available in 17.5 to 23.5 inch widths, the HDR 325 tire offers:
• Cut- and chip-resistant compounding to promote optimum performance and wear;
• An E3/L3 tread design for superior traction and stability, and
• Dependable performance in both construction and quarry applications.
The lineup will be available at American Tire Distributors (ATD) locations throughout the U.S. and play a key role in ATD’s approach to serving the specialty commercial market.
“In all, 14 different product styles will be introduced,” said Emans. “We are excited to share our exceptional quality and value with a new market, and look forward to communicating updates as additional products reach our dealers.”
The new products will be branded under the Hercules or Hercules by Solideal moniker. Hercules by Solideal products offer a five year limited protection policy covering defects in workmanship or materials. Complete product information can be found at www.herculestirecommercial.com.
About Hercules Tires
Hercules Tires is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck, specialty commercial and specialty trailer tires. Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.
Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery, and value-added services to approximately 72,000 customers across the U.S. and Canada. Additional information can be found at www.herculestire.com.

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