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  • Review Feature Articles and the 15 latest news stories below.
  • Browse all the aftermarket news together in one set of base categories or by individual market segments: repair/replacement (AAPEX), hot rod/restoration, racing, and performance parts/accessories (SEMA).
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Feature Articles

Shop Tech: The Eight Most Common Threadlocking Mistakes

Threadlockers are one of the all-time great mechanic’s helpers. They hold nuts and bolts in place… Full story...

How To Make Sure Your Business Ranks Locally On Google

If you are an automotive business that services a local community, showing up on page one on Google… Full story...

Today's Industry News

Gabriel Ride Control Introduces 125 New Products

96% North American vehicle coverage and climbingFarmington Hills, MI - Gabriel® (Ride Control,… Full story...

GM Muscle Car Clocks Will Shake The Garage Walls

Nothing worse that a boring wall, and it's always good to be on time. What better way to cover all… Full story...

Introducing New Front Air Struts For The '01-'06 Lexus LS 430 With Height Adustable Suspension

Merritt Island, FL - Arnott Air Suspension Products, the leader in aftermarket air suspension parts… Full story...

Gabriel Introduces New Website Training Resources

For better qualified dealers and installers, and more satisfied customersFarmington Hills, MI -… Full story...

GC Cooling Partners With Fluidyne For Sales And Distribution Of High-Performance Automotive Cooling Fans

Des Moines, IA - GC Cooling, maker of high-performance automotive cooling fans, has entered a… Full story...

BMR Suspension Welcomes New Sales Tech Frank Steadman

BMR Suspension is proud to welcome back our newest Sales Tech, Frank Steadman. Frank’s tenure at… Full story...

NACE Automechanika Thrives In Chicago With Networking, Training

Santa Monica, CA, Sept. 7, 2017 - NACE Automechanika, the largest U.S. trade show dedicated to… Full story...

Gerber Collision & Glass Opens Repair Location In Westerville Ohio

Chicago, IL, Sept. 7, 2017 - The Boyd Group Inc. (the "Boyd Group" or "Boyd") today announced the… Full story...

Hercules Tire Introduces New Specialty Commercial Tires Small OTR And Industrial Tires

Findlay, Ohio, Sept. 6, 2017 - Today, Hercules® Tire introduces an all-new lineup of specialty… Full story...

AutoMeter 200 PSI Pressure Gauges

AutoMeter is pleased to introduce expanded support for applications requiring high performance,… Full story...

Toyo Tires Introduces The Toyo Proxes ST III™ Adding Greater Performance And Style For Sport Trucks And SUVs

Cypress, CA - Toyo Tire U.S.A. Corp. (Toyo Tires®) introduces the Toyo® Proxes® ST III™, now… Full story...

Hellwig Products Announces New Rear Sway Bar For 2017 Ram Chassis Cab Models

Hellwig’s new forged rear sway bar for the new 2017 Ram 3500, 4500 and 5500 Chassis Cab trucks… Full story...

New LIQUID WRENCH Pro Penetrant And Lubricant With LED-Powered FlashSight™ Technology Now Available Nationwide

Indian Trail, NC, Sept. 5, 2017 - For more than 75 years, generations of tradesmen and DIYers have… Full story...

Drive Auto Parts Sales With Google Shopping & Remarketing: Free Webinar September 20, 2017

Hudson, OH - Hedges & Company announces an exclusive webinar presentation in conjunction with… Full story...

Monroe ‘$30 In 30 Seconds’ Promotion Reinforces Ready-To-Install Benefit Of Popular Monroe Quick-Strut Premium Assemblies

New Program Rewards Service Technicians for Monroe Quick-Strut Unit SalesMonroe, MI, Sept. 5, 2017… Full story...

Hudson, OH - Hedges & Company announces an exclusive webinar presentation in conjunction with Google, designed specifically for OEM parts automotive aftermarket and OEM parts and accessory retailers. The webinar will be held Wednesday, September 20, from 1:00pm to 2:00pm EST.
"Automotive parts and accessories buyers are becoming more sophisticated how they search online," said Jon Hedges, president of Hedges & Company. "Google Shopping and remarketing allows auto parts retailers and e-tailers to get in front of consumers ready to buy, with the ability to show an image of the product they are searching for."
During the webinar Google’s Candace Jordan will share search trends and insights specific to the automotive parts and accessories market, along with inside information on recent beta testing Google has been conducting.
"We will add our own market research findings and offer advice unique to the aftermarket as well as ways to overcome challenges in online marketing," Hedges added.
Webinar attendees will learn:
• Latest industry trends & insights specific to automotive parts & accessories
• Exclusive insights into Google Shopping
• How to increase the success of Google Shopping campaigns
• Tips for effective remarketing
• How parts & accessories buyers search online
• Overcoming Google Shopping & remarketing challenges
Space is limited, register at https://attendee.gotowebinar.com/register/7886755509647789058?source=pr. Webinar updates and webinar questions and answers will be posted on social media using the hashtag #DrivePartsSales.
About Hedges & Company
A full service digital marketing agency serving the auto parts aftermarket, motorsports and powersports industries since 2004. Automotive digital marketing capabilities include automotive SEO and PPC, email marketing, automotive market research and mailing lists. Hedges & Company is the only Google Premier Partner agency dedicated to the automotive aftermarket. Members of SEMA, Auto Care Association, CAN (formerly PWA), MRA and AASA. For more information call (234) 380-1650.
KEYWORDS: online sales, aftermarket parts, marketing, google, performance parts, OEM parts, accessories

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