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  • Review Feature Articles and the 15 latest news stories below.
  • Browse all the aftermarket news together in one set of base categories or by individual market segments: repair/replacement (AAPEX), hot rod/restoration, racing, and performance parts/accessories (SEMA).
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Feature Articles

Shop Tech: The Eight Most Common Threadlocking Mistakes

Threadlockers are one of the all-time great mechanic’s helpers. They hold nuts and bolts in place… Full story...

How To Make Sure Your Business Ranks Locally On Google

If you are an automotive business that services a local community, showing up on page one on Google… Full story...

Today's Industry News

NOS Releases Giant Assortment Of New Nitrous Products In Black

Nitrous Oxide Systems has announced the release of an assortment of new nitrous products in black,… Full story...

2018 Ford Mustang GT Launches Ahead With T-REX Grilles

Corona, CA, 05-18-2018 - The 2018 Ford Mustang is as iconic as ever. A flagship vehicle for Ford,… Full story...

New SPA Turbo 4.3L GM Exhaust/Turbo Manifolds

SPA Turbo 4.3L GM Exhaust/Turbo Manifolds Simi Valley, CA - With more than 25 years experience of… Full story...

2 New Melling Oil Pumps For Honda 1.8L & Acura/ Honda 1.3L & 1.5L Engines

Part #M532 Oil Pump - Honda 1.8L Engines, 2006-2017Jobber Price: $229.00Part #M533 Oil Pump -… Full story...

GMB Now Offers A Complete Time Saving Solution To Customers

Global Manufacturer's Timing Belt & Water Pump Kit Brings Quality and ConvenienceDayton, NJ, May… Full story...

Ringbrothers Introduce New F100 Hood Hinges

Originally developed for the F100 “Clem101” that debuted at the 2017 SEMA Show, new Billet Hood… Full story...

Continental’s Trade In - Trade Up Promotion Offers An ELD Do-Over

• Promotion gives disappointed ELD owners a $100 rebate when they switch to a new VDO RoadLog ELD.… Full story...

American Expedition Vehicles Unveils Chevrolet Colorado Accessory Line

Snorkel Kit and DualSport Wheels Debut for Colorado and Colorado ZR2 at Overland Expo… Full story...

Lumileds Adds 31 New SKUs To Philips Commercial Lighting Portfolio

Includes forward lighting and miniatures as well as exclusive OEM bulbsFarmington Hills, MI -… Full story...

CRC GDI IVD Intake Valve & Turbo Cleaner Technology Is Published With United States Patent And Trademark Office

Horsham, PA - CRC Industries, Inc., manufacturer of industry-leading specialty chemicals for… Full story...

DeatschWerks Releases Lines And Fittings Created Specifically For Fuel System Plumbing

Oklahoma City, May 16th, 2018 - Over the past 12 years, DeatschWerks (DW) has developed the most… Full story...

Extensive New Ad Campaign From Tenneco Highlights Significant Quality, Value Advantages Of Monroe Products

‘If It Doesn’t Say Monroe’ Campaign Underscores Benefits of Premium Ride Control Products Designed,… Full story...

Yokohama Tire Hits The Road With Its 2018 Experiential Ride And Drive Dealer Training Program

Santa Ana, CA, May 18, 2018 - Yokohama Tire Corporation is hitting the road again in support of its… Full story...

BILSTEIN Offers New Shock Rebuilding Tools

Plates, plugs, wrenches & more are designed to help racers with damper tuning.Poway, CA, May 16,… Full story...

Four tools Snap-on Customers Are Using To Save Time And Stay Safe In Time For Spring

Kenosha, WI, May 16, 2018 - Spring is in the air, and it’s time to get those engines ready for… Full story...

Hudson, OH - Hedges & Company announces an exclusive webinar presentation in conjunction with Google, designed specifically for OEM parts automotive aftermarket and OEM parts and accessory retailers. The webinar will be held Wednesday, September 20, from 1:00pm to 2:00pm EST.
"Automotive parts and accessories buyers are becoming more sophisticated how they search online," said Jon Hedges, president of Hedges & Company. "Google Shopping and remarketing allows auto parts retailers and e-tailers to get in front of consumers ready to buy, with the ability to show an image of the product they are searching for."
During the webinar Google’s Candace Jordan will share search trends and insights specific to the automotive parts and accessories market, along with inside information on recent beta testing Google has been conducting.
"We will add our own market research findings and offer advice unique to the aftermarket as well as ways to overcome challenges in online marketing," Hedges added.
Webinar attendees will learn:
• Latest industry trends & insights specific to automotive parts & accessories
• Exclusive insights into Google Shopping
• How to increase the success of Google Shopping campaigns
• Tips for effective remarketing
• How parts & accessories buyers search online
• Overcoming Google Shopping & remarketing challenges
Space is limited, register at https://attendee.gotowebinar.com/register/7886755509647789058?source=pr. Webinar updates and webinar questions and answers will be posted on social media using the hashtag #DrivePartsSales.
About Hedges & Company
A full service digital marketing agency serving the auto parts aftermarket, motorsports and powersports industries since 2004. Automotive digital marketing capabilities include automotive SEO and PPC, email marketing, automotive market research and mailing lists. Hedges & Company is the only Google Premier Partner agency dedicated to the automotive aftermarket. Members of SEMA, Auto Care Association, CAN (formerly PWA), MRA and AASA. For more information call (234) 380-1650.
KEYWORDS: online sales, aftermarket parts, marketing, google, performance parts, OEM parts, accessories

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