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Today's Industry News
Elongator Integrated Tailgate Extension With Built-In Ramps Wins Best New Van/Pickup/Sport-Utility Product
Epicor Announces Promotion For Vehicle Service Businesses Using The Integrated Service Estimator Solution
E3 Spark Plugs Announces Title Sponsorship Of NHRA Pro Mod Drag Racing Series And NHRA Sportsman Contingency Awards
Bosch Introduces New Heavy-Duty Diagnostic Tool Package With All Makes Coverage, OE-Specific Data, Engine, Brake, Transmission And ABS Coverage
New Epicor Integrated Service Estimator ‘Smart Inspection’ Tool Helps Shops Capture, Communicate Vehicle Inspection Results
LIQUID WRENCH Pro Penetrant And Lubricant With LED-Powered FlashSight™ Technology Earns 2017 New Packaging Award
Hudson, OH - Hedges & Company announces an exclusive webinar presentation in conjunction with Google, designed specifically for OEM parts automotive aftermarket and OEM parts and accessory retailers. The webinar will be held Wednesday, September 20, from 1:00pm to 2:00pm EST.
"Automotive parts and accessories buyers are becoming more sophisticated how they search online," said Jon Hedges, president of Hedges & Company. "Google Shopping and remarketing allows auto parts retailers and e-tailers to get in front of consumers ready to buy, with the ability to show an image of the product they are searching for."
During the webinar Google’s Candace Jordan will share search trends and insights specific to the automotive parts and accessories market, along with inside information on recent beta testing Google has been conducting.
"We will add our own market research findings and offer advice unique to the aftermarket as well as ways to overcome challenges in online marketing," Hedges added.
Webinar attendees will learn:
• Latest industry trends & insights specific to automotive parts & accessories
• Exclusive insights into Google Shopping
• How to increase the success of Google Shopping campaigns
• Tips for effective remarketing
• How parts & accessories buyers search online
• Overcoming Google Shopping & remarketing challenges
Space is limited, register at https://attendee.gotowebinar.com/register/7886755509647789058?source=pr. Webinar updates and webinar questions and answers will be posted on social media using the hashtag #DrivePartsSales.
About Hedges & Company
A full service digital marketing agency serving the auto parts aftermarket, motorsports and powersports industries since 2004. Automotive digital marketing capabilities include automotive SEO and PPC, email marketing, automotive market research and mailing lists. Hedges & Company is the only Google Premier Partner agency dedicated to the automotive aftermarket. Members of SEMA, Auto Care Association, CAN (formerly PWA), MRA and AASA. For more information call (234) 380-1650.
KEYWORDS: online sales, aftermarket parts, marketing, google, performance parts, OEM parts, accessories
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