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Feature Articles

Shop Tech: The Eight Most Common Threadlocking Mistakes

Threadlockers are one of the all-time great mechanic’s helpers. They hold nuts and bolts in place… Full story...

How To Make Sure Your Business Ranks Locally On Google

If you are an automotive business that services a local community, showing up on page one on Google… Full story...

Today's Industry News

Gabriel Ride Control Introduces 125 New Products

96% North American vehicle coverage and climbingFarmington Hills, MI - Gabriel® (Ride Control,… Full story...

GM Muscle Car Clocks Will Shake The Garage Walls

Nothing worse that a boring wall, and it's always good to be on time. What better way to cover all… Full story...

Introducing New Front Air Struts For The '01-'06 Lexus LS 430 With Height Adustable Suspension

Merritt Island, FL - Arnott Air Suspension Products, the leader in aftermarket air suspension parts… Full story...

Gabriel Introduces New Website Training Resources

For better qualified dealers and installers, and more satisfied customersFarmington Hills, MI -… Full story...

GC Cooling Partners With Fluidyne For Sales And Distribution Of High-Performance Automotive Cooling Fans

Des Moines, IA - GC Cooling, maker of high-performance automotive cooling fans, has entered a… Full story...

BMR Suspension Welcomes New Sales Tech Frank Steadman

BMR Suspension is proud to welcome back our newest Sales Tech, Frank Steadman. Frank’s tenure at… Full story...

NACE Automechanika Thrives In Chicago With Networking, Training

Santa Monica, CA, Sept. 7, 2017 - NACE Automechanika, the largest U.S. trade show dedicated to… Full story...

Gerber Collision & Glass Opens Repair Location In Westerville Ohio

Chicago, IL, Sept. 7, 2017 - The Boyd Group Inc. (the "Boyd Group" or "Boyd") today announced the… Full story...

Hercules Tire Introduces New Specialty Commercial Tires Small OTR And Industrial Tires

Findlay, Ohio, Sept. 6, 2017 - Today, Hercules® Tire introduces an all-new lineup of specialty… Full story...

AutoMeter 200 PSI Pressure Gauges

AutoMeter is pleased to introduce expanded support for applications requiring high performance,… Full story...

Toyo Tires Introduces The Toyo Proxes ST III™ Adding Greater Performance And Style For Sport Trucks And SUVs

Cypress, CA - Toyo Tire U.S.A. Corp. (Toyo Tires®) introduces the Toyo® Proxes® ST III™, now… Full story...

Hellwig Products Announces New Rear Sway Bar For 2017 Ram Chassis Cab Models

Hellwig’s new forged rear sway bar for the new 2017 Ram 3500, 4500 and 5500 Chassis Cab trucks… Full story...

New LIQUID WRENCH Pro Penetrant And Lubricant With LED-Powered FlashSight™ Technology Now Available Nationwide

Indian Trail, NC, Sept. 5, 2017 - For more than 75 years, generations of tradesmen and DIYers have… Full story...

Drive Auto Parts Sales With Google Shopping & Remarketing: Free Webinar September 20, 2017

Hudson, OH - Hedges & Company announces an exclusive webinar presentation in conjunction with… Full story...

Monroe ‘$30 In 30 Seconds’ Promotion Reinforces Ready-To-Install Benefit Of Popular Monroe Quick-Strut Premium Assemblies

New Program Rewards Service Technicians for Monroe Quick-Strut Unit SalesMonroe, MI, Sept. 5, 2017… Full story...


World-class technician and fabricator to manage custom car division
Lewes, DE, September 6, 2017 - Sound FX, award-winning retailer of advanced-technology entertainment, safety and information solutions for the car and home, announced that Matt Schaeffer, 2016 Mobile Electronics magazine Installer of the Year, has joined the company as Lead Vehicle Fabricator at its retail location in Lewes, Delaware. Schaeffer now heads the store’s vehicle customization division and will be instrumental in expanding its service model to draw customers from other states. The high-profile addition to the Sound FX staff enables the store to significantly grow its capabilities and offer a wider range of services.
Matt Schaeffer is an accomplished and recognized custom installation professional, carrying ASE and MECP Master certifications. He specializes in designing and building premium in-vehicle entertainment systems that meld with the factory-installed style and function while improving the driving experience with the latest technology. His work encompasses daily drivers and exotic vehicles alike, and has been featured in magazines around the world. Videos of the vehicles he’s transformed have been viewed more than half a million times on YouTube.
“Matt’s fabrication ability speaks for itself,” said Brian Layton, who owns Sound FX along with his business partner, Mike Wright. “We would welcome him on that fact alone. But he brings so much more to the table. Someone who is willing to share and teach his expertise and still learn from others. A true professional who makes others better, whether they work with him or in other stores. We are absolutely thrilled to welcome him and his family to our store and our community.”
Sound FX was voted Retailer of the Year by Mobile Electronics magazine in 2014. Co-owners Layton and Wright revamped the store’s service offerings and marketing approach in 2013 to address a savvier and information-hungry customer base. Its website, sound-fx.net, which features more than 50 pages of in-depth product and technology content, is indicative of the store’s continued evolution to provide the highest level of service and capability in its market.
“My career goals have always centered on improving myself and building on my experience,” said Schaeffer. “In talking with Brian, as well as seeing how Sound FX is continually evolving to leverage opportunities in its market, I felt we shared the same vision. I am happy to have accepted the position and look forward to writing the next chapter of my life and career in Lewes.”
About Sound FX
Founded in 1992, Sound FX has provided Delaware and the Delmarva Eastern Shore area with years of courteous service and top-quality products. The company takes pride in the ability to design and install great-sounding and easy-to-use systems for its clients. Voted Best of Delaware by the readers of Delaware Today magazine, and most recently Retailer of the Year by Mobile Electronics magazine, Sound FX’s success derives from great relationships with its clients and industry. For more information, call (800) 454-AUDIO or visit sound-fx.net.

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