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  • Review Feature Articles and the 15 latest news stories below.
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Feature Articles

AAPEX 2017 Buyers Select New Product Showcase Winners

Las Vegas, NV, Oct. 31, 2017 - AAPEX 2017 announced the winners of the New Product Showcase during… Full story...

AAPEX 2017 Announces New Packaging Showcase Winners

Las Vegas, NV, Oct. 31, 2017 - AAPEX 2017 announced the winners of the New Packaging Showcase… Full story...

SEMA Announces New Product Award Winners

Las Vegas, NV, Oct 31, 2017 - The Specialty Equipment Market Association (SEMA) announced the Best… Full story...

Shop Tech: The Eight Most Common Threadlocking Mistakes

Threadlockers are one of the all-time great mechanic’s helpers. They hold nuts and bolts in place… Full story...

How To Make Sure Your Business Ranks Locally On Google

If you are an automotive business that services a local community, showing up on page one on Google… Full story...

Today's Industry News

Elongator Integrated Tailgate Extension With Built-In Ramps Wins Best New Van/Pickup/Sport-Utility Product

At the SEMA New Products Awards this morning Elongator was awarded the prize for Best New… Full story...

New LR78-15 Firestone Steel Belted Radial Tire Hits The Market

Coker Tire offers period correct narrow whitewall tires for 1970s full size classicsChattanooga,… Full story...

QA1 Releases New Carbon Fiber Driveshafts For Dodge Challenger SRT Hellcats

Lakeville, MN, October 31, 2017 - QA1 now offers its award-winning REV™ Series carbon fiber… Full story...

All New 1,200 Horsepower GEN2 PT7275 CEA Turbocharger Released

The new GEN2 PT7275 CEA® turbocharger is one of the most technologically and aerodynamically… Full story...

PBR Brand Brake Pads Are Now Available In Four Proven Formulas Direct Online

Australian formulation technology PBR Brake pads are once again available to the North American… Full story...

Hot Wheels™ Vehicle Detailing Products Unveiled By Americana Pro™ At AAPEX/SEMA 2017

New Professional-Grade Consumer Car Care Products Made In USALas Vegas, October 31, 2017 -… Full story...

Motor State Distributing Announces The Addition Of Wizards Products

Motor State Distributing has added the Wizards Products (WIZ) product line to the company’s… Full story...

Dana Builder Axle Program Fits New Dana 60 Axles To Many Applications

Enthusiasts Can Create "Ultimate Snow Fighter" AxleLas Vegas, Oct. 31, 2017 - Dana Incorporated… Full story...

Tenneco Announces Aggressive Expansion Of CARB-Compliant Walker CalCat Converter Range

Company Expects to Launch 80 New CalCat Part Numbers in 2018Monroe, MI, October 31, 2017 - Tenneco… Full story...

Epicor Announces Promotion For Vehicle Service Businesses Using The Integrated Service Estimator Solution

Company offering free entry into monthly drawings for premium Innova scan tools with each… Full story...

E3 Spark Plugs Announces Title Sponsorship Of NHRA Pro Mod Drag Racing Series And NHRA Sportsman Contingency Awards

Ponte Vedra, FL, October 31, 2017 - E3 Spark Plugs, manufacturer of DiamondFIRE spark plugs and… Full story...

Bosch Introduces New Heavy-Duty Diagnostic Tool Package With All Makes Coverage, OE-Specific Data, Engine, Brake, Transmission And ABS Coverage

New 3823 ESI[truck]Pro features the most OE-specific coverage in its classIncludes engine, brake,… Full story...

New Epicor Integrated Service Estimator ‘Smart Inspection’ Tool Helps Shops Capture, Communicate Vehicle Inspection Results

Mobile solution guides technicians through multi-point, vehicle-specific inspections, generates… Full story...

LIQUID WRENCH Pro Penetrant And Lubricant With LED-Powered FlashSight™ Technology Earns 2017 New Packaging Award

Indian Trail, NC, Oct. 31, 2017 - The all new LIQUID WRENCH® Pro Penetrant and Lubricant powered by… Full story...

Advance Auto Parts To Report Third Quarter 2017 Results On November 14, 2017

Roanoke, VA, October 31, 2017 - Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive… Full story...


World-class technician and fabricator to manage custom car division
Lewes, DE, September 6, 2017 - Sound FX, award-winning retailer of advanced-technology entertainment, safety and information solutions for the car and home, announced that Matt Schaeffer, 2016 Mobile Electronics magazine Installer of the Year, has joined the company as Lead Vehicle Fabricator at its retail location in Lewes, Delaware. Schaeffer now heads the store’s vehicle customization division and will be instrumental in expanding its service model to draw customers from other states. The high-profile addition to the Sound FX staff enables the store to significantly grow its capabilities and offer a wider range of services.
Matt Schaeffer is an accomplished and recognized custom installation professional, carrying ASE and MECP Master certifications. He specializes in designing and building premium in-vehicle entertainment systems that meld with the factory-installed style and function while improving the driving experience with the latest technology. His work encompasses daily drivers and exotic vehicles alike, and has been featured in magazines around the world. Videos of the vehicles he’s transformed have been viewed more than half a million times on YouTube.
“Matt’s fabrication ability speaks for itself,” said Brian Layton, who owns Sound FX along with his business partner, Mike Wright. “We would welcome him on that fact alone. But he brings so much more to the table. Someone who is willing to share and teach his expertise and still learn from others. A true professional who makes others better, whether they work with him or in other stores. We are absolutely thrilled to welcome him and his family to our store and our community.”
Sound FX was voted Retailer of the Year by Mobile Electronics magazine in 2014. Co-owners Layton and Wright revamped the store’s service offerings and marketing approach in 2013 to address a savvier and information-hungry customer base. Its website, sound-fx.net, which features more than 50 pages of in-depth product and technology content, is indicative of the store’s continued evolution to provide the highest level of service and capability in its market.
“My career goals have always centered on improving myself and building on my experience,” said Schaeffer. “In talking with Brian, as well as seeing how Sound FX is continually evolving to leverage opportunities in its market, I felt we shared the same vision. I am happy to have accepted the position and look forward to writing the next chapter of my life and career in Lewes.”
About Sound FX
Founded in 1992, Sound FX has provided Delaware and the Delmarva Eastern Shore area with years of courteous service and top-quality products. The company takes pride in the ability to design and install great-sounding and easy-to-use systems for its clients. Voted Best of Delaware by the readers of Delaware Today magazine, and most recently Retailer of the Year by Mobile Electronics magazine, Sound FX’s success derives from great relationships with its clients and industry. For more information, call (800) 454-AUDIO or visit sound-fx.net.

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