Cypress, CA - The board of directors of Toyo Tire U.S.A. Corp. (TTC) announces the promotion of Roy Bromfield to president & chief executive officer of Toyo Tire U.S.A. Corp. In this role, he is responsible for all product categories of Toyo branded business in the U.S. replacement market.
“We are proud to appoint Mr. Bromfield as our first American president & CEO of Toyo Tire U.S.A. Corp.,” said Takashi Shimizu, president of Toyo Tire & Rubber Co. Ltd. “Under Roy’s leadership, Toyo sales in the U.S. have grown dramatically, and TTC has become one of our most important global businesses. We have confidence in the team that Mr. Bromfield has built and the strategy that it is executing for continued growth.”
Bromfield joined Toyo in December 2012, and has been President & COO of TTC since January 2016. Prior to TTC, Bromfield was CEO of Q Tires, Inc. and held various sales and marketing positions at Michelin including vice president of North American Marketing and Sales, and president and CEO of Tire Centers, LLC.
Bromfield is a graduate of the United States Military Academy at West Point with a Bachelor of Science degree, and has a Masters degree in Business Administration from Emory University in Atlanta. Mr. Bromfield will report to the TTC Board of Directors. Mr. Mizutani will retain his role as chairman of this board.
About Toyo Tires®
Established in 1966, Toyo Tire U.S.A. Corp. represents the innovation, quality, performance, and excellent service that Toyo Tires has delivered worldwide for over 70 years. The company offers a full line of premium tires for nearly every vehicle including light trucks, SUVs, crossovers, sports cars, luxury cars and hybrids as well as commercial trucks. Many of the tires are built in the United States at their state-of-the-art factory in White, Georgia. To find the right tire for your vehicle as well as an authorized dealer, visit