Johnson Will Discuss Latest Vehicle Trends and Emerging Technologies
Poway, CA - May 2, 2017 - Ben Johnson, director of product management for Mitchell 1, will present the lunch keynote address titled “What You Need to Know about Telematics and Emerging Vehicle Technology” during the ASA Arizona Automotive Training and Expo in Scottsdale, Arizona on Saturday, June 10, 2017. The event will be held at the WeKoPa Resort & Conference Center.
During the presentation, Johnson will give an overview of the industry and speak on related topics as he explores the technologies being developed and released across the globe. He will cover current and future technologies that vehicle manufacturers are investing in, such as the connected car and the autonomous vehicle, key drivers for those technologies, and which technologies are gaining the most traction.
“I’m looking forward to attending the ASA Arizona Automotive Training and Expo and taking part in the conversation about the latest vehicle trends and emerging technologies,” said Johnson. “Attendees can expect a lively discussion that will go a lot further than connected cars. We will explore new powertrain development, advanced driver assistance systems and the autonomous vehicle. And we’ll touch on some specific technologies that auto repair shop owners should be paying attention to in order to be ready to deliver the services needed to support them.”
As director of product management, Johnson is responsible for managing Mitchell 1’s portfolio of products for the car care industry. Since joining the company, he has overseen the launch of Mitchell 1’s flagship ProDemand® repair information product, SureTrack® expert-based diagnostic information, TruckSeries repair information for Class 4-8 trucks, and enhancements to Manager™ SE, the industry’s leading shop management system. Johnson maintains several ASE certifications and belongs to the Society of Automotive Engineers (SAE) International. He is immediate past president of the Equipment & Tool Institute (ETI) Executive Committee and serves on the Auto Care Association’s Technology Standards Committee and chairs the multi-association Telematics Task Force.
The ASA Arizona Training and Expo is the only event of its kind in Arizona offering technical and management training for all shop employees, both mechanical and collision shops. For more information or to register, visit
For more information about Mitchell 1, visit, call (888) 724-6742, or locate an independent sales consultant at
About Mitchell 1
Headquartered in Poway, California, Mitchell 1 has been a leading provider of repair information solutions to the motor vehicle industry for over 95 years. Mitchell 1 offers a complete line of integrated software and services to help automotive and commercial truck professionals improve productivity and profitability. ProDemand® optimized with SureTrack® is the most complete solution for OEM and real-world repair information and diagnostics. Manager™ SE is the industry standard for mechanical estimating and shop management information. The SocialCRM shop marketing service delivers automated marketing and customer outreach tools to help shop owners improve their bottom line profits. For the commercial trucking segment, TruckSeries provides information required to estimate labor times, diagnose and repair all makes of Class 4-8 trucks. Mitchell 1 is a recipient of the ASE Blue Seal of Excellence award. For more information about Mitchell 1 products and services, visit the company’s website at