The daily, instant source of industry news
for aftermarket professionals!

  • Review Feature Articles and the 15 latest news stories below.
  • Browse all the aftermarket news together in one set of base categories or by individual market segments: repair/replacement (AAPEX), hot rod/restoration, racing, and performance parts/accessories (SEMA).
  • Quickly search the world's largest database of North American Automotive Aftermarket news articles.

Feature Articles

AAPEX 2017 Buyers Select New Product Showcase Winners

Las Vegas, NV, Oct. 31, 2017 - AAPEX 2017 announced the winners of the New Product Showcase during… Full story...

AAPEX 2017 Announces New Packaging Showcase Winners

Las Vegas, NV, Oct. 31, 2017 - AAPEX 2017 announced the winners of the New Packaging Showcase… Full story...

SEMA Announces New Product Award Winners

Las Vegas, NV, Oct 31, 2017 - The Specialty Equipment Market Association (SEMA) announced the Best… Full story...

Shop Tech: The Eight Most Common Threadlocking Mistakes

Threadlockers are one of the all-time great mechanic’s helpers. They hold nuts and bolts in place… Full story...

How To Make Sure Your Business Ranks Locally On Google

If you are an automotive business that services a local community, showing up on page one on Google… Full story...

Today's Industry News

Elongator Integrated Tailgate Extension With Built-In Ramps Wins Best New Van/Pickup/Sport-Utility Product

At the SEMA New Products Awards this morning Elongator was awarded the prize for Best New… Full story...

New LR78-15 Firestone Steel Belted Radial Tire Hits The Market

Coker Tire offers period correct narrow whitewall tires for 1970s full size classicsChattanooga,… Full story...

QA1 Releases New Carbon Fiber Driveshafts For Dodge Challenger SRT Hellcats

Lakeville, MN, October 31, 2017 - QA1 now offers its award-winning REV™ Series carbon fiber… Full story...

All New 1,200 Horsepower GEN2 PT7275 CEA Turbocharger Released

The new GEN2 PT7275 CEA® turbocharger is one of the most technologically and aerodynamically… Full story...

PBR Brand Brake Pads Are Now Available In Four Proven Formulas Direct Online

Australian formulation technology PBR Brake pads are once again available to the North American… Full story...

Hot Wheels™ Vehicle Detailing Products Unveiled By Americana Pro™ At AAPEX/SEMA 2017

New Professional-Grade Consumer Car Care Products Made In USALas Vegas, October 31, 2017 -… Full story...

Motor State Distributing Announces The Addition Of Wizards Products

Motor State Distributing has added the Wizards Products (WIZ) product line to the company’s… Full story...

Dana Builder Axle Program Fits New Dana 60 Axles To Many Applications

Enthusiasts Can Create "Ultimate Snow Fighter" AxleLas Vegas, Oct. 31, 2017 - Dana Incorporated… Full story...

Tenneco Announces Aggressive Expansion Of CARB-Compliant Walker CalCat Converter Range

Company Expects to Launch 80 New CalCat Part Numbers in 2018Monroe, MI, October 31, 2017 - Tenneco… Full story...

Epicor Announces Promotion For Vehicle Service Businesses Using The Integrated Service Estimator Solution

Company offering free entry into monthly drawings for premium Innova scan tools with each… Full story...

E3 Spark Plugs Announces Title Sponsorship Of NHRA Pro Mod Drag Racing Series And NHRA Sportsman Contingency Awards

Ponte Vedra, FL, October 31, 2017 - E3 Spark Plugs, manufacturer of DiamondFIRE spark plugs and… Full story...

Bosch Introduces New Heavy-Duty Diagnostic Tool Package With All Makes Coverage, OE-Specific Data, Engine, Brake, Transmission And ABS Coverage

New 3823 ESI[truck]Pro features the most OE-specific coverage in its classIncludes engine, brake,… Full story...

New Epicor Integrated Service Estimator ‘Smart Inspection’ Tool Helps Shops Capture, Communicate Vehicle Inspection Results

Mobile solution guides technicians through multi-point, vehicle-specific inspections, generates… Full story...

LIQUID WRENCH Pro Penetrant And Lubricant With LED-Powered FlashSight™ Technology Earns 2017 New Packaging Award

Indian Trail, NC, Oct. 31, 2017 - The all new LIQUID WRENCH® Pro Penetrant and Lubricant powered by… Full story...

Advance Auto Parts To Report Third Quarter 2017 Results On November 14, 2017

Roanoke, VA, October 31, 2017 - Advance Auto Parts, Inc. (NYSE: AAP), a leading automotive… Full story...

If you are an automotive business that services a local community, showing up on page one on Google is critical since more than 90% of consumer that perform a search on Google WILL NOT go to page two to find your business. One way your business can improve its chances of appearing on page one is in the Google 3-pack, or whatever it is called this week. There are a handful of factors that Google uses to decide what sites to show when a person searches for a local business.

Your Google My Business Page
While there is a lot of noise about your Google My Business page, linked to Google+, going away, for now it's still a critical piece of the local SEO puzzle that feeds Google Maps and where online reviews on your Google My Business page continue to be a local SEO ranking factor. Another reason why your Google My Business page is so important is the presence of Google Maps data in mobile searches! eMarketing Sherpas has some clients in the auto body shop industry that receive more than 30 calls per month from the mobile version of their Google My Business page! So, if you want your business to be found when people search for companies like yours on Google, you MUST Claim and Optimize Your Google My Business page first.

Locate and Claim Your Google My Business Page
Based on our experience we find that there's a good chance you don't even know you have a Google My Business page and you don't remember setting it up. So the first thing you should do is here to check and see if your page exists: Another potential issue you might find is that you may have inadvertently set up multiple Google My Business pages and have a bit of a mess to unwind - Here's a tool to check if you have multiple pages: If you find that you have duplicate listings, you may be able to merge them by following these instructions: Finally we've found that the best way to contact and communicate with the Google My Business team is via Twitter. You can send your questions and requests here:

Optimizing Your Google My Business Page - The Basics
Now that you have found and claimed your Google My Business page it's time to optimize it! Your optimized Google My Business Page should include the following:
• Your Company's Name, Address, and Phone EXACTLY the same as it appears on your website.
• The correct categories - i.e., Auto Body Shop, Auto Repair Shop, Etc.
• A keyword rich description.
• Your company website URL included in the profile.
• A few relevant images.
Google offers some pretty good tips for setting your Google My Business page up the way they suggest here:

Advanced Google My Business Optimization
Here are some other ways you can optimize your Google My Business Page;
• Update your images with fresh, hi-resolution images. Google will compress them as needed, but they will look much better. You should feature a hi-res logo, exterior shots, interior shots, staff and behind the scenes work.
• Consider adding a Google Street View Tour of your business. Google is using this as it adds an incredible verification and trust element for them.

If you have questions about your Google My Business Page or need some help cleaning up your company's local search presence give eMarketing Sherpas a call at 888.377.2661 or send them an email at and they will insure your business is properly and professionally presented on more than 50 local search sites, including your Google My Business, YELP, Bing and more than 50 others for less than $40.00 per month! Although it isn't very complicated to rank locally, it does take time and requires some knowledge of keywords and content writing. And as they say, time is money.

eMarketing Sherpas created the Local SEO Sherpa Service as a complete and ongoing "we do it for you" service so you can be assured the more technical local ranking factors are taken care of. Either way, if you keep chugging along with these tips, when someone says "Google that" they'll find your business. For more information contact eMarketing Sherpas at 858.5447.8697 and visit

The Number 1 source of North American
Automotive Aftermarket industry news! is the only pure news site dedicated to providing near instant industry news to all of the stakeholders engaged in the North American automotive aftermarket. As the pace of business quickens and the fight to thrive intensifies, you can stay on top of all the news in just a few minutes every day with on your computer screen in the office or at home, or through your smart phone on the go.