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  • Review Feature Articles and the 15 latest news stories below.
  • Browse all the aftermarket news together in one set of base categories or by individual market segments: repair/replacement (AAPEX), hot rod/restoration, racing, and performance parts/accessories (SEMA).
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Feature Articles

Shop Tech: The Eight Most Common Threadlocking Mistakes

Threadlockers are one of the all-time great mechanic’s helpers. They hold nuts and bolts in place… Full story...

How To Make Sure Your Business Ranks Locally On Google

If you are an automotive business that services a local community, showing up on page one on Google… Full story...

Today's Industry News

Gabriel Ride Control Introduces 125 New Products

96% North American vehicle coverage and climbingFarmington Hills, MI - Gabriel® (Ride Control,… Full story...

GM Muscle Car Clocks Will Shake The Garage Walls

Nothing worse that a boring wall, and it's always good to be on time. What better way to cover all… Full story...

Introducing New Front Air Struts For The '01-'06 Lexus LS 430 With Height Adustable Suspension

Merritt Island, FL - Arnott Air Suspension Products, the leader in aftermarket air suspension parts… Full story...

Gabriel Introduces New Website Training Resources

For better qualified dealers and installers, and more satisfied customersFarmington Hills, MI -… Full story...

GC Cooling Partners With Fluidyne For Sales And Distribution Of High-Performance Automotive Cooling Fans

Des Moines, IA - GC Cooling, maker of high-performance automotive cooling fans, has entered a… Full story...

BMR Suspension Welcomes New Sales Tech Frank Steadman

BMR Suspension is proud to welcome back our newest Sales Tech, Frank Steadman. Frank’s tenure at… Full story...

NACE Automechanika Thrives In Chicago With Networking, Training

Santa Monica, CA, Sept. 7, 2017 - NACE Automechanika, the largest U.S. trade show dedicated to… Full story...

Gerber Collision & Glass Opens Repair Location In Westerville Ohio

Chicago, IL, Sept. 7, 2017 - The Boyd Group Inc. (the "Boyd Group" or "Boyd") today announced the… Full story...

Hercules Tire Introduces New Specialty Commercial Tires Small OTR And Industrial Tires

Findlay, Ohio, Sept. 6, 2017 - Today, Hercules® Tire introduces an all-new lineup of specialty… Full story...

AutoMeter 200 PSI Pressure Gauges

AutoMeter is pleased to introduce expanded support for applications requiring high performance,… Full story...

Toyo Tires Introduces The Toyo Proxes ST III™ Adding Greater Performance And Style For Sport Trucks And SUVs

Cypress, CA - Toyo Tire U.S.A. Corp. (Toyo Tires®) introduces the Toyo® Proxes® ST III™, now… Full story...

Hellwig Products Announces New Rear Sway Bar For 2017 Ram Chassis Cab Models

Hellwig’s new forged rear sway bar for the new 2017 Ram 3500, 4500 and 5500 Chassis Cab trucks… Full story...

New LIQUID WRENCH Pro Penetrant And Lubricant With LED-Powered FlashSight™ Technology Now Available Nationwide

Indian Trail, NC, Sept. 5, 2017 - For more than 75 years, generations of tradesmen and DIYers have… Full story...

Drive Auto Parts Sales With Google Shopping & Remarketing: Free Webinar September 20, 2017

Hudson, OH - Hedges & Company announces an exclusive webinar presentation in conjunction with… Full story...

Monroe ‘$30 In 30 Seconds’ Promotion Reinforces Ready-To-Install Benefit Of Popular Monroe Quick-Strut Premium Assemblies

New Program Rewards Service Technicians for Monroe Quick-Strut Unit SalesMonroe, MI, Sept. 5, 2017… Full story...

If you are an automotive business that services a local community, showing up on page one on Google is critical since more than 90% of consumer that perform a search on Google WILL NOT go to page two to find your business. One way your business can improve its chances of appearing on page one is in the Google 3-pack, or whatever it is called this week. There are a handful of factors that Google uses to decide what sites to show when a person searches for a local business.

Your Google My Business Page
While there is a lot of noise about your Google My Business page, linked to Google+, going away, for now it's still a critical piece of the local SEO puzzle that feeds Google Maps and where online reviews on your Google My Business page continue to be a local SEO ranking factor. Another reason why your Google My Business page is so important is the presence of Google Maps data in mobile searches! eMarketing Sherpas has some clients in the auto body shop industry that receive more than 30 calls per month from the mobile version of their Google My Business page! So, if you want your business to be found when people search for companies like yours on Google, you MUST Claim and Optimize Your Google My Business page first.

Locate and Claim Your Google My Business Page
Based on our experience we find that there's a good chance you don't even know you have a Google My Business page and you don't remember setting it up. So the first thing you should do is here to check and see if your page exists: Another potential issue you might find is that you may have inadvertently set up multiple Google My Business pages and have a bit of a mess to unwind - Here's a tool to check if you have multiple pages: If you find that you have duplicate listings, you may be able to merge them by following these instructions: Finally we've found that the best way to contact and communicate with the Google My Business team is via Twitter. You can send your questions and requests here:

Optimizing Your Google My Business Page - The Basics
Now that you have found and claimed your Google My Business page it's time to optimize it! Your optimized Google My Business Page should include the following:
• Your Company's Name, Address, and Phone EXACTLY the same as it appears on your website.
• The correct categories - i.e., Auto Body Shop, Auto Repair Shop, Etc.
• A keyword rich description.
• Your company website URL included in the profile.
• A few relevant images.
Google offers some pretty good tips for setting your Google My Business page up the way they suggest here:

Advanced Google My Business Optimization
Here are some other ways you can optimize your Google My Business Page;
• Update your images with fresh, hi-resolution images. Google will compress them as needed, but they will look much better. You should feature a hi-res logo, exterior shots, interior shots, staff and behind the scenes work.
• Consider adding a Google Street View Tour of your business. Google is using this as it adds an incredible verification and trust element for them.

If you have questions about your Google My Business Page or need some help cleaning up your company's local search presence give eMarketing Sherpas a call at 888.377.2661 or send them an email at and they will insure your business is properly and professionally presented on more than 50 local search sites, including your Google My Business, YELP, Bing and more than 50 others for less than $40.00 per month! Although it isn't very complicated to rank locally, it does take time and requires some knowledge of keywords and content writing. And as they say, time is money.

eMarketing Sherpas created the Local SEO Sherpa Service as a complete and ongoing "we do it for you" service so you can be assured the more technical local ranking factors are taken care of. Either way, if you keep chugging along with these tips, when someone says "Google that" they'll find your business. For more information contact eMarketing Sherpas at 858.5447.8697 and visit

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