SEMA Booth #22989
TECUMSEH, MICHIGAN - With 30 years of experience building premiere products for the automotive aftermarket, the 2016 SEMA show will definitely not be ididit’s first. But it will be the first time many see the lineup of innovative new products the Michigan company has been perfecting over the past year.
Since its release in early August, ididit’s 40 Ford straight steering column has been getting a lot of attention, and for good reason. The brushed stainless steel finish and 40’s-style dress-up kit with brass knobs make this special edition column a classic update of a time-honored hot rod column. The innovative column even took home the coveted best new product award at the 47th Annual Street Rod Nationals in Louisville, Kentucky.
ididit also collaborated with Detroit Speed to develop the Pro-Lite, a game-changing light weight steering column. “Take the Pro-Lite on the track, off-road or to any other competition and know you’ll never sacrifice function for performance,” Megan Lunsford of ididit said. Coming in under six pounds, the Pro-Lite is half the weight of a standard ididit column and is potentially an even greater weight savings compared to typical OE columns.
But perhaps the company’s most ambitious new products are their id.PUSH and id.PUSH+ ignition systems, both of which have been entered in to SEMA’s New Products showcase. Both systems are a part of ididit’s New id.Ignition Systems package and offer the modern convenience of a mechanical push button start, as well as the easy installation and affordability the company has built a reputation on. These new ignition systems are a great option for the everyday car enthusiast or sportsman racer. The id.PUSH+ also offers the added security of a key FOB. Stay tuned for the official release.
To learn more about ididit or their impressive new lineup of products, visit their brand-new SEMA booth #22989.