While it's the hot new thing on the web, content marketing is just a buzzword wrapped in technospeak and blessed by gurus.
What you actually need is a translator, rather than a guru.
So what is it?
Content marketing is nothing more than your marketing message presented in editorial content. People have been trying to get their products and services mentioned in stories since Gutenberg invented the printing press. Edward Bernays took the concept of content marketing and created the modern field of public relations. Today Wikipedia gives us this definition:
"Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc."
Advertorial? Yes, but in a more refined, more efficient, more powerful way.
A Feature Article at AftermarketPress is similar to an advertorial in a print magazine. Your message is presented as editorial material along with your contact information. Beyond that, the differences are astounding. From pre-qualifying and generating sales leads to spectacular creative freedom, today's web, when compared to print, is much like an army with repeating rifles going into battle against an army equipped with muzzle loaders.
Some of the things you can accomplish with B2B content marketing on AftermarketPress are:
• Generate Immediate Sales Leads
Take advantage of the immediacy of the web to move prospects right along to the next step in the selling process while you pre-qualify them for handling in different ways and gather their contact data. All at the same time. Instantly
• Control Your Own Content
Whether you submit the article or we write it, your marketing goals are in control of what goes into your story.
• Introduce Products, Promotions, or Training Programs With Impact
With multiple photos, videos, animations, popups, and pages, you have the creative freedom to tell your story in a powerful way.
• Branding & Positioning
A series of articles over time is a tried and true PR technique for building brands and positioning them.
• Narrowly Target Your Audience
Headlines and articles written specifically for one audience segment or another can sharpen your aim and attract more retail counter staff or store managers/owners, more body shops or mechanical repair shops, any industry sub-segment you may require.