The SEMA Show New Product Awards are given to the most innovative and cutting-edge new and featured automotive aftermarket products. Nearly 2,000 products were entered into 16 different New Products Showcase categories to be considered for the 2015 SEMA New Product Awards. Winners were selected based on a variety of factors that included quality, marketability, innovation, technology, consumer appeal and more.
The 2015 New Product Award Winners are:


Collision Repair & Refinish Product
Winner
Malco Products Inc.
Quarter Panel Hemming Air TurboXTool
Use your existing air supply to precisely bend and close up to 3/4 in. (19.05 mm) deep wheel arc flanges of replacement quarter panels on late-model cars. Replicates a hammer and dolly motion at high speed; 80% faster based on field trials. Cushioned anvil protects panel finish while hammer rolls over and flattens flange from backside.
320-274-8246
www.malcotools.com
PN: QHT1A
Runner Up: 6 Hands, 6-Hands Universal Body Panel Holder
Runner Up: Luma III Inc., Aurora


Engineered New Product
Winner
Holley Performance Products
Holley EFI Digital Dash
The Holley EFI Digital Dash is a customizable Holley EFI compatible 7.5 by 4.625 dashboard display with a variety of gauge and indicator screens that can be programmed to display any parameter needed. It also offers a virtual switch panel, user-defined alarms and configurable shift lights, and it can control on-screen playback of your data logs.
270-782-2900
www.holley.com
PN: 553-106
Runner Up: Aeromotive Inc., X1 Fuel Pressure Regulator
Runner Up: Silverback Carbs, Silverback Carb


Exterior Accessory Product
Winner
Lund International: AVS, LUND, AMP RESEARCH, BELMOR
AMP RESEARCH PowerStep XL
You asked for it, we delivered! Featuring a rugged, bold design, the new patent-pending PowerStep XL offers a 3-in. lower stepping surface than the original PowerStep and makes accessing your lifted vehicle easier.
800-309-6823
www.amp-research.com
Runner Up: Rigid Industries LED Lighting, Rigid Industries Capture
Runner Up: Westin Automotive Products Inc., Overhead LED Light Hoop


Interior Accessory Product
Winner
Switch-Pros
SP8100 Switch Panel System
The Switch-Pro 8100 offers eight user-programmable switches. Switches can be programmed and controlled via smart phone or switch panel. Features include sealed, 100-amp power module (safe for under hood), adjustable back lighting, built-in over-current monitoring, low-voltage disconnect, flash and strobe functions, and user-selectable switch legends.
949-581-2991
www.switch-pros.com
PN: SP8100
Runner Up: Rightline Gear, Roll Bar Storage Bag
Runner Up: US Speedo, Stainless Steel Gauge Face


Merchandising Display
Winner
Mickey Thompson Performance Tires & Wheels
Metal Series Jeep Bumper Display
The Mickey Thompson Jeep Bumper display is an interactive display that showcases the features and benefits of their Jeep Wrangler JK bumpers.
330-928-9092
www.mickeythompsontires.com
PN: MMDISPLAY
Runner Up: Husky Liners, The "Rider" POP Display
Runner Up: N-Fab Inc., N-FAB Step System Display


Mobile Electronics Product
Winner
App-Tronics LLC
SmartNav 5
SmartNav 5 is the benchmark updatable rearview mirror. With full-featured iGO Primo Navigation. Front-viewing DVR with pre-loaded ADR software. A 5-in. rear camera with the brightest display available, Bluetooth 4.0, FM transmitter and a host of media players and functions. Including optional wireless radar- and laser-protection and parking sensors.
888-587-4111
www.app-tronics.com/index.html
PN: SN-5
Runner Up: Custom Autosound Manufacturing, Slidebar Radio by Custom Autosound
Runner Up: Palmer Performance Engineering, DashLogic Display Controller


Off-Road/4-Wheel Drive Product
Winner
Bubba Rope
Gator-Jaw Soft Shackle
Gator-Jaw 7/16-in. soft shackle is rated at 32,000 lbs. Replaces heavy steel shackles. Benefits: safer, lighter and higher tensile strength than comparable steel shackles, flexible, one-piece construction, floats in water. Applications: towing, vehicle or equipment recovery and various marine uses.
877-499-8494
www.bubbarope.com
PN: 176745
Runner Up: Factor 55, ProLink Bridle
Runner Up: Omix-ADA/Rugged Ridge, Exo Top Soft Top & Cargo Rack System


Packaging Design
Winner
Husky Liners
X-Act Contour Floor Liners Packaging
The new X-Act Contour packaging from Husky Liners is designed with a raw-dog look and feel to grab attention and invite the customer to feel the liner through a paw-shaped hole in the front.
800-344-8759
www.huskyliners.com
Runner Up: Aero Products, 6-Pack Traveler
Runner Up: Painless Performance Products, PowerBraid


Performance-Racing Product
Winner
Silverback Carbs
Silverback Carb
Technology fueled by innovation designed specifically for strip, drags, ovals, off-road and marine. Suitable for 300-1,000hp applications. Industry-first variable flatslide venturi with an adjustable-strip CFM from 600–850 and race CFM from 950–1,200 with temp and ALT compensating. Real gains of 20–50 hp. We pushed science to maximize intake energy.
801-393-1030
www.silverbackcarbs.com
PN: SB-Carb-850
Runner Up: 3pConnect, Turbosmart Position Sensor Wastegate Caps
Runner Up: COMP Performance Group, FAST Bump Stager


Performance-Street Product
Winner
Aeromotive Inc.
Phantom Flex Stealth Fuel System
Specifically designed for the increased fuel demand of flex fuel engines, this is a complete drop-in fuel system that places a high-performance (450 lph) fuel pump and baffle system into almost any gas tank. Its modular design provides proper fuel slosh control, venting and performance. A perfect solution for high-horsepower and flex-fuel applications.
913-647-7300
www.AeromotiveInc.com
PN: 18310
Runner up: Hotchkis Sport Suspension, Hotchkis Performance Front Upper Control Arms for ’64.5–’66 and ’67–’70 Ford Mustangs
Runner up: RideTech, C2–C3 Corvette Suspension System


Powersports Product
Winner
Dakota Digital
MCL-3014 Digital Plug-In Instrumentation for ’14-up Harley Touring Models
Direct-fit, direct plug-in digital instruments for ’14–up Harley-Davidson Touring Models, including the ’15 Road Glide. Using the stock harnesses, stock chrome bezels and supplied oil temp sensor, installation couldn’t be easier! Added features, such as oil temperature and gear position without losing factory readings! Available in red or blue.
800-593-4160
www.dakotadigital.com
PN: MCL-3014
Runner Up: Kicker, PSM3 Mini-Enclosed Speaker System
Runner Up: Lazer Star Lights, Motorcross Headlight Kit


Street Rod/Custom Car Product
Winner
Ron Francis Wiring
Blackbox Relay System
This fully programmable, state-of-the-art relay system allows full control of 10 individual relayed circuits. Control windows, door locks, fuel/water pumps, fans and more with this all-in-one unit. Bluetooth module for Blackbox remote control will be available spring of 2015 with both iPhone and Android applications.
800-292-1940
www.ronfrancis.com
PN: BX-10
Runner Up: NotcHead, NotcHead Line Clamps
Runner Up: Vintage Air Inc., E-Z Clip Refrigerant Hose Kit Kit


Tire and Related Product
Winner
Continental Tire
Continental TrueContact
The Continental TrueContact offers touring performance, all-season traction and best-in-class wet braking. A confident choice that features Echo Plus Technology to help conserve fuel and extend treadwear. Additionally, the Alignment Verification System provides an early warning system to inform drivers of a misaligned condition.
704-587-6228
www.continentaltire.com
PN: 15497440000
Runner Up: Cooper Tire & Rubber Co., Discoverer SRX
Runner Up: Nitto Tire U.S.A. Inc., EXO Grappler AWT


Tools & Equipment Product
Winner
Tire Profiles-TreadSpec
Groove Glove - Mobile Tire Laser Diagnostics
A laser-powered tire-tread depth and alignment measurement instrument utilizing cloud-based software developed by Tire Profiles Inc.
847-979-8043
www.tireprofiles.com
Runner Up: Celette, Naja Evolution 3D Measuring System
Runner Up: Luma III Inc., Aurora


Van/Pickup/Sport-Utility Product
Winner
DECKED
DECKED Pickup Truck Bed Organizer and Storage System
DECKED allows you to get to your gear without having to crawl into the bed. Load the weatherproof drawers up with 200 lbs. each and you can still operate them with only one hand. Made from 100% recycled HDPE with UV-protection additives, co-molded to a steel subframe, DECKED’s true 2,000-lb. deck load rating lets you load it up and get the job done.
208-806-0251
www.decked.com
PN: Model/Year/Bed-length specific
Runner Up: AnzoUSA, L.E.D 5-Function Corner Step OE Replacement
Runner Up: Rampage Products, Portable WIFI Back-Up Camera/Multi-Function Monitor


Wheel and Related Product
Winner
Deluxe Wheel Co.
Wide Whitewall Tire Rim
This is a 20-in. rim that replicates a 15-in. steel wheel with a 2.5-in. section of whitewall tire attached. The customer adds their own hubcaps for the model of car they are building and via mounts to a 20-in. low-profile tire—a nostalgic look of old-school wide whitewalls is created with modern performance.
269-930-4001
www.DeluxeWheels.com
Runner Up: Topline Products, Verde Custom Wheels – V25 – Quantum
Runner Up: Vorsteiner, Vorsteiner Flow Forged V-FF 103