This category contains product news for all lubricant and chemical products; including, but not limited to, oil, grease, cleaners, and paint care products such as wax, hydraulic fluids, etc. Some products, such as brake fluid or antifreeze, may also be found in a different category.

SEMA Announces 2015 New Product Award Winners

The SEMA Show New Product Awards are given to the most innovative and cutting-edge new and featured automotive aftermarket products. Nearly 2,000 products were entered into 16 different New Products Showcase categories to be considered for the 2015 SEMA New Product Awards. Winners were selected based on a variety of factors that included quality, marketability, innovation, technology, consumer appeal and more.
The 2015 New Product Award Winners are:


Collision Repair & Refinish Product
Winner
Malco Products Inc.
Quarter Panel Hemming Air TurboXTool
Use your existing air supply to precisely bend and close up to 3/4 in. (19.05 mm) deep wheel arc flanges of replacement quarter panels on late-model cars. Replicates a hammer and dolly motion at high speed; 80% faster based on field trials. Cushioned anvil protects panel finish while hammer rolls over and flattens flange from backside.
320-274-8246
www.malcotools.com
PN: QHT1A
Runner Up: 6 Hands, 6-Hands Universal Body Panel Holder
Runner Up: Luma III Inc., Aurora


Engineered New Product
Winner
Holley Performance Products
Holley EFI Digital Dash
The Holley EFI Digital Dash is a customizable Holley EFI compatible 7.5 by 4.625 dashboard display with a variety of gauge and indicator screens that can be programmed to display any parameter needed. It also offers a virtual switch panel, user-defined alarms and configurable shift lights, and it can control on-screen playback of your data logs.
270-782-2900
www.holley.com
PN: 553-106
Runner Up: Aeromotive Inc., X1 Fuel Pressure Regulator
Runner Up: Silverback Carbs, Silverback Carb


Exterior Accessory Product
Winner
Lund International: AVS, LUND, AMP RESEARCH, BELMOR
AMP RESEARCH PowerStep XL
You asked for it, we delivered! Featuring a rugged, bold design, the new patent-pending PowerStep XL offers a 3-in. lower stepping surface than the original PowerStep and makes accessing your lifted vehicle easier.
800-309-6823
www.amp-research.com
Runner Up: Rigid Industries LED Lighting, Rigid Industries Capture
Runner Up: Westin Automotive Products Inc., Overhead LED Light Hoop


Interior Accessory Product
Winner
Switch-Pros
SP8100 Switch Panel System
The Switch-Pro 8100 offers eight user-programmable switches. Switches can be programmed and controlled via smart phone or switch panel. Features include sealed, 100-amp power module (safe for under hood), adjustable back lighting, built-in over-current monitoring, low-voltage disconnect, flash and strobe functions, and user-selectable switch legends.
949-581-2991
www.switch-pros.com
PN: SP8100
Runner Up: Rightline Gear, Roll Bar Storage Bag
Runner Up: US Speedo, Stainless Steel Gauge Face


Merchandising Display
Winner
Mickey Thompson Performance Tires & Wheels
Metal Series Jeep Bumper Display
The Mickey Thompson Jeep Bumper display is an interactive display that showcases the features and benefits of their Jeep Wrangler JK bumpers.
330-928-9092
www.mickeythompsontires.com
PN: MMDISPLAY
Runner Up: Husky Liners, The "Rider" POP Display
Runner Up: N-Fab Inc., N-FAB Step System Display


Mobile Electronics Product
Winner
App-Tronics LLC
SmartNav 5
SmartNav 5 is the benchmark updatable rearview mirror. With full-featured iGO Primo Navigation. Front-viewing DVR with pre-loaded ADR software. A 5-in. rear camera with the brightest display available, Bluetooth 4.0, FM transmitter and a host of media players and functions. Including optional wireless radar- and laser-protection and parking sensors.
888-587-4111
www.app-tronics.com/index.html
PN: SN-5
Runner Up: Custom Autosound Manufacturing, Slidebar Radio by Custom Autosound
Runner Up: Palmer Performance Engineering, DashLogic Display Controller


Off-Road/4-Wheel Drive Product
Winner
Bubba Rope
Gator-Jaw Soft Shackle
Gator-Jaw 7/16-in. soft shackle is rated at 32,000 lbs. Replaces heavy steel shackles. Benefits: safer, lighter and higher tensile strength than comparable steel shackles, flexible, one-piece construction, floats in water. Applications: towing, vehicle or equipment recovery and various marine uses.
877-499-8494
www.bubbarope.com
PN: 176745
Runner Up: Factor 55, ProLink Bridle
Runner Up: Omix-ADA/Rugged Ridge, Exo Top Soft Top & Cargo Rack System


Packaging Design
Winner
Husky Liners
X-Act Contour Floor Liners Packaging
The new X-Act Contour packaging from Husky Liners is designed with a raw-dog look and feel to grab attention and invite the customer to feel the liner through a paw-shaped hole in the front.
800-344-8759
www.huskyliners.com
Runner Up: Aero Products, 6-Pack Traveler
Runner Up: Painless Performance Products, PowerBraid


Performance-Racing Product
Winner
Silverback Carbs
Silverback Carb
Technology fueled by innovation designed specifically for strip, drags, ovals, off-road and marine. Suitable for 300-1,000hp applications. Industry-first variable flatslide venturi with an adjustable-strip CFM from 600–850 and race CFM from 950–1,200 with temp and ALT compensating. Real gains of 20–50 hp. We pushed science to maximize intake energy.
801-393-1030
www.silverbackcarbs.com
PN: SB-Carb-850
Runner Up: 3pConnect, Turbosmart Position Sensor Wastegate Caps
Runner Up: COMP Performance Group, FAST Bump Stager


Performance-Street Product
Winner
Aeromotive Inc.
Phantom Flex Stealth Fuel System
Specifically designed for the increased fuel demand of flex fuel engines, this is a complete drop-in fuel system that places a high-performance (450 lph) fuel pump and baffle system into almost any gas tank. Its modular design provides proper fuel slosh control, venting and performance. A perfect solution for high-horsepower and flex-fuel applications.
913-647-7300
www.AeromotiveInc.com
PN: 18310
Runner up: Hotchkis Sport Suspension, Hotchkis Performance Front Upper Control Arms for ’64.5–’66 and ’67–’70 Ford Mustangs
Runner up: RideTech, C2–C3 Corvette Suspension System


Powersports Product
Winner
Dakota Digital
MCL-3014 Digital Plug-In Instrumentation for ’14-up Harley Touring Models
Direct-fit, direct plug-in digital instruments for ’14–up Harley-Davidson Touring Models, including the ’15 Road Glide. Using the stock harnesses, stock chrome bezels and supplied oil temp sensor, installation couldn’t be easier! Added features, such as oil temperature and gear position without losing factory readings! Available in red or blue.
800-593-4160
www.dakotadigital.com
PN: MCL-3014
Runner Up: Kicker, PSM3 Mini-Enclosed Speaker System
Runner Up: Lazer Star Lights, Motorcross Headlight Kit


Street Rod/Custom Car Product
Winner
Ron Francis Wiring
Blackbox Relay System
This fully programmable, state-of-the-art relay system allows full control of 10 individual relayed circuits. Control windows, door locks, fuel/water pumps, fans and more with this all-in-one unit. Bluetooth module for Blackbox remote control will be available spring of 2015 with both iPhone and Android applications.
800-292-1940
www.ronfrancis.com
PN: BX-10
Runner Up: NotcHead, NotcHead Line Clamps
Runner Up: Vintage Air Inc., E-Z Clip Refrigerant Hose Kit Kit


Tire and Related Product
Winner
Continental Tire
Continental TrueContact
The Continental TrueContact offers touring performance, all-season traction and best-in-class wet braking. A confident choice that features Echo Plus Technology to help conserve fuel and extend treadwear. Additionally, the Alignment Verification System provides an early warning system to inform drivers of a misaligned condition.
704-587-6228
www.continentaltire.com
PN: 15497440000
Runner Up: Cooper Tire & Rubber Co., Discoverer SRX
Runner Up: Nitto Tire U.S.A. Inc., EXO Grappler AWT


Tools & Equipment Product
Winner
Tire Profiles-TreadSpec
Groove Glove - Mobile Tire Laser Diagnostics
A laser-powered tire-tread depth and alignment measurement instrument utilizing cloud-based software developed by Tire Profiles Inc.
847-979-8043
www.tireprofiles.com
Runner Up: Celette, Naja Evolution 3D Measuring System
Runner Up: Luma III Inc., Aurora


Van/Pickup/Sport-Utility Product
Winner
DECKED
DECKED Pickup Truck Bed Organizer and Storage System
DECKED allows you to get to your gear without having to crawl into the bed. Load the weatherproof drawers up with 200 lbs. each and you can still operate them with only one hand. Made from 100% recycled HDPE with UV-protection additives, co-molded to a steel subframe, DECKED’s true 2,000-lb. deck load rating lets you load it up and get the job done.
208-806-0251
www.decked.com
PN: Model/Year/Bed-length specific
Runner Up: AnzoUSA, L.E.D 5-Function Corner Step OE Replacement
Runner Up: Rampage Products, Portable WIFI Back-Up Camera/Multi-Function Monitor


Wheel and Related Product
Winner
Deluxe Wheel Co.
Wide Whitewall Tire Rim
This is a 20-in. rim that replicates a 15-in. steel wheel with a 2.5-in. section of whitewall tire attached. The customer adds their own hubcaps for the model of car they are building and via mounts to a 20-in. low-profile tire—a nostalgic look of old-school wide whitewalls is created with modern performance.
269-930-4001
www.DeluxeWheels.com
Runner Up: Topline Products, Verde Custom Wheels – V25 – Quantum
Runner Up: Vorsteiner, Vorsteiner Flow Forged V-FF 103

Brake Fluid Enhancer Improves Vehicle Safety by Fighting Corrosion


Phoenix Systems releases BrakeShot to revitalize and enhance brake fluid to a higher level of quality and safety.
St. George, UT - August 20, 2014 - Phoenix Systems introduces BrakeShot, the new brake fluid enhancer designed to fight corrosion that is caused by the harmful effects of copper. This liquid brake fluid enhancer instantly combats copper corrosion by restoring and strengthening old brake fluid. BrakeShot helps protect the vehicle's brake system by transforming average brake fluid into a high-tech, high-grade brake fluid, thus prolonging the life of your vehicle's brake fluid and entire brake system. BrakeShot uses DOT guidelines and is specifically formulated to slow down copper corrosion in the braking system. BrakeShot prevents sticking calipers, ailing master cylinders, and other ABS braking troubles that are brought on by corrosion and high copper levels. This extra layer of protection ensures your safety and gives your vehicle an immunity-boost against copper corrosion.
Phoenix Systems is the industry authority on brake fluid testing and brake safety with multiple patents on their innovative products. In 2000, BrakeStrip, a 60-second brake fluid test, was introduced and currently dealerships use this test to evaluate the copper corrosion levels in the brake fluid. Consumers can easily have this test completed to determine if their system is contaminated and in need of BrakeShot or a complete system flush.
With multiple patents pending, a one-ounce shot of BrakeShot treats up to 1 liter of brake fluid, which is the average capacity of a vehicle’s braking system. Cheaper and quicker than a brake flush, BrakeShot is universal and works on all foreign and domestic vehicles. BrakeShot was released on August 1, 2014. For more information on BrakeShot visit http://www.brakebleeder.com.
About Phoenix Systems
Phoenix Systems deployed its copper corrosion brake test strips in 2000. Since then, the company has been committed to research and development to remain at the forefront of the automotive technology industry. More than 860 million brake strips have been sold since their debut. Phoenix Systems is committed to safeguarding stopping power through the latest in breakthrough technology. Phoenix holds over a dozen US and foreign patents as a result of their pioneering efforts in the automotive industry. Project Stop Safe is Phoenix Systems’ latest initiative in keeping drivers safe on the road.
About Project Stop Safe
Project Stop Safe is the certification program surrounding Phoenix Systems' BrakeStrip brake fluid safety inspection. The package includes patented 25% more patented BrakeStrips than buying BrakeStrips alone and the complete marketing program with all of the tools you need to launch your brake safety Inspection campaign. This program sets dealerships apart as the dealer who goes above and beyond to ensure customer safety and satisfaction. A Project Stop Safe certification shows that the dealership is a part of a nationwide brand of safety-conscious, customer friendly dealerships.

BrakeShot™ by Phoenix Systems - First New Additive To Fight Corrosion


St. George, UT: Phoenix Systems has announced BrakeShot™, the first new brake fluid additive designed to fight corrosion induced by the harmful effects of copper. DOT approved and specifically formulated to retard copper corrosion in the braking system, BrakeShot prevents sticking calipers, ailing master cylinders, and other ABS braking troubles brought about by corrosion and high copper levels in the brake system. To ascertain if BrakeShot can cure a contaminated system, use BrakeStrip to determine the copper parts per million (ppm) in the brake fluid. BrakeStrip is a 60-second brake fluid test that turns shades of purple according to the level of copper in the braking system. If the strip indicates a copper level of between 50-175ppm, simply add the contents of a one-ounce bottle of BrakeShot to the master cylinder. After 50-100 miles of driving, BrakeShot will re-energize the corrosion inhibitors to protect all the metals in the entire brake system and prevent further corrosion. If, however, the test strip indicates 200ppm or greater, the brake system requires flushing and the fluid replaced. With multiple patents pending a one-ounce shot of BrakeShot treats up to 1 liter of brake fluid, which is the average capacity of a vehicle's braking system. Cheaper and quicker than a brake flush, BrakeShot is universal and works on all foreign and domestic vehicles. Packaged in a case of 12, each bottle retails for $15-$20. BrakeShot is expected to be released in April 2014. For further information and where to purchase contact Phoenix Systems LLC at 4012 S River Rd #4B, St. George, UT 84790, (866)760-5842.
VISIT www.brakebleeder.com

Sway-A-Way Introduces Baja Blood™ Shock Oil


Shock absorber performance is greatly influenced by the temperature, viscosity and stability of its hydraulic fluid. Accordingly, the suspension experts at Sway-A-Way have developed Baja Blood™—a synthetic shock oil that has improved lubricity and less friction than conventional lubricants to optimize performance and durability. Baja Blood™ is formulated to withstand the most severe off-road racing environments. It has excellent thermodynamic qualities and runs cooler than conventional oils of a similar viscosity. Another important benefit of this true synthetic is resistance to foaming, a common problem of conventional oils. It also helps prolong seal life. Proven in competition, Baja Blood™ has demonstrated a superior service life (less fade) in comparison to conventional shock oils. It is employed in all of Sway-A-Way’s racing shocks, and can be used to give a “performance transfusion” to most any brand shock absorber. Rated at “7 weight” viscosity for optimum all-around use, Baja Blood™ is available in quart bottles, gallon jugs and 5-gallon buckets. For additional details go to www.swayaway.com or call 818-700-9712. Sway-A-Way has been a leader in off-road suspension technology since 1967 and headquartered in Chatsworth, California.

Brakes Plus Commits to Environmental Sustainability With Eco Ultra Motor Oil

Each Oil Change Reduces America's Dependency on Imported Foreign Crude Oil
WICHITA, KS--(Aug 27, 2014) - Brakes Plus®, which services nearly 40,000 customer vehicles per month, is now exclusively offering Eco Ultra® -- a proprietary line of sustainable motor oils from Universal Lubricants® -- at all 67 of its brake repair and automotive maintenance facilities across the country. "Our customers, both longtime and new, trust the decisions we make when it comes to the products we offer within our honest and dependable brake repair and automotive maintenance facilities," said John Koskovich, Brakes Plus' director of products, pricing and purchasing. "We are proud to put our 'stamp of approval' on Eco Ultra motor oil because this eco-friendly product fits with our company goal of protecting the environment, while providing quality products and world class customer service at a great price."
Universal Lubricants also collects over 250,000 gallons of used oil annually at Brakes Plus. The used oil -- still good, but dirty -- is sent to Universal Lubricants' high-tech re-refinery in Wichita, Kansas where the old additives and impurities are removed to produce crystal clear, API compliant Group II EcoClear™ base oil. The base oil is then blended with high performance additives to produce the Eco Ultra high-quality line of lubricants. This process creates a fully sustainable domestic resource to be used over and over, while eliminating the need to import foreign crude oil to make finished lubricants. Eco Ultra is licensed by the American Petroleum Institute (API) and meets or exceeds all major SAE requirements and OEM specifications, while also being environmentally friendly.
By exclusively offering Eco Ultra, Brakes Plus is reducing the country's reliance on crude oil by approximately 540,000 barrels per year, or more than 22 million gallons annually. Eco Ultra's refining process also uses up to 89 percent less energy than the process used to refine foreign crude oil, while also emitting up to 65 percent less air pollution in the process.
"Eco Ultra is an ideal product for Brakes Plus to uphold their sustainability goals, while also providing trusted products to their customers at an affordable cost," said Cathy Smith, Universal Lubricants' director of national accounts. "It's an honor to be a nationwide service provider of choice and we support Brakes Plus in achieving their sustainability and profitability goals through the expertise and superior service of the Universal Lubricants team."
For more information about Universal Lubricants and Eco Ultra, visit UniversalLubes.com.
About Universal Lubricants®
Founded in 1929, Universal Lubricants is a driving force in used oil collection, base oil refining and distribution. Through its closed loop process, the company collects, re-refines, blends and re-distributes its own engine oils and lubricants -- never losing guardianship within the chain -- to ensure that every quart is of the highest quality for optimal performance. Universal Lubricants operates 34 facilities nationally, including one of the world's most technologically advanced re-refineries in Wichita, Kansas. A leader in research and development, Universal Lubricants is a Pegasus Capital Advisors portfolio company and employs more than 350 workers. For more information visit UniversalLubes.com.