News about merchandising aids such as catalogs, websites, promotional materials, posters, displays, etc. You will also find news about promotions such as advertising, sponsorship, rebates, etc.

Red Kap Signs With Social Distortion Front Man Mike Ness


NASHVILLE, TN--(August 18, 2014) - Red Kap, the world's largest automotive apparel manufacturer, names Billboard-charting recording artist and Social Distortion front man Mike Ness as a brand ambassador. Red Kap will feature Ness in upcoming advertising and marketing programs in addition to future product collaboration. "Ness' prolific career has spanned decades, establishing him as an American punk rock legend. His passion for car culture, clothing and all things vintage Americana make him an ideal fit for the Red Kap brand and where we are headed. We are excited to work with Mike Ness, and we know this will be a great partnership." - Chris Holcombe, Vice President and General Manager of Distributor Brands, Red Kap.
The band's storied history includes seven studio albums, countless sold-out world tours and an unrelenting determination to create something genuine and authentic. "Everyone familiar with me knows that I'm no stranger to workwear, on or off the stage. I work hard and I play hard, so joining Red Kap as they take this step forward feels like a natural partnership. I'm looking forward to being a part of an American original that's been doing business for over 90 years." - Mike Ness, Social Distortion
Visit www.redkapauto.com/Distributors for a complete list of Red Kap Distributors.
For more information on Red Kap, visit:
redkapauto.com
Facebook: redkap1923
Instagram: @RedKap
Twitter: @Red_Kap
YouTube:RedKap1923
ABOUT RED KAP
Red Kap manufactures comfortable, durable apparel for more than 16 million hardworking professionals and offers unmatched service to approximately 8,000 distributors. For over 90 years, the company has provided everything from work shirts and pants to jackets and coveralls for a variety of industries like manufacturing, transportation and construction while specializing in performance workwear for the automotive industry. Red Kap is a division of VF Imagewear, Inc., which is part of VF Corporation, the world's largest apparel manufacturer. Visit http://www.redkapauto.com for more information.
ABOUT MIKE NESS & SOCIAL DISTORTION
Staying strong for three decades on their own terms, on their own time and by their own rules, Mike Ness along with Social Distortion have solidified themselves as the godfathers of punk with a growing influence. Their latest musical offering, Hard Times and Nursery Rhymes, debuted at #4 on the Billboard Top 200, and as the #1 Independent Album and #2 Modern Rock/Alternative Album. Now in their fourth decade, Ness and Social Distortion have officially achieved one of the most non-punk things possible: They've failed to burn out. Visit www.socialdistortion.com for more information.

Bed Wood and Parts Announces Partnership with Buck Commander

EZ Tailgate Butcher Block and EZ ATV Butcher Block to be co-branded with Buck Commander®
HOPKINSVILLE, Ky. — Bed Wood and Parts, LLC, the No. 1 source of show quality, custom manufactured wooden truck bed parts and accessories announced today that their BedWoodTM brand premium EZ Tailgate Butcher Block and EZ ATV Butcher Block lines have retained license with the Buck Commander® franchise. The special laser engraved Buck Commander®edition of the patent pending EZ series of butcher blocks turns the flat tailgate surface of a Pickup, SUV, Crossover, and the flat surfaces on an ATV and RV into a food safe game, fowl, or fish preparation surface for the hunter and fisherman or a food preparation surface for the tailgater or camper. Made from hickory wood in Kentucky, U.S.A., the butcher block protects the vehicle and the cutlery from damage and cleans up easily when the work is done. The large perimeter groove keeps liquids trapped on the board and off the vehicle during use. The EZ Butcher Block line is conveniently sized to fit your tailgate, outdoor adventure machine or recreational vehicle. “Bed Wood and Parts is extremely proud to partner with Buck Commander to create a special Buck Commander series of product which promotes families and friends gathered around the tailgate of their vehicle and engaged in outdoor activities in the tradition of the Robertson family said Jeff Major, CEO. Both companies are founded on their faith, family values, and our heritage as Americans, so the partnership is a natural progression for both.” Willie Robertson, CEO of Buck Commander, adds, “Folks who watch Buck Commander and even Duck Dynasty probably know that I’m always looking for products that add ease and efficiency when hunting, and this EZ Butcher Block is a great addition to the Buck Commander family of products.”
The co-branded butcher blocks will be distributed through all Bed Wood channels as well as through Buck Commander outlets. Promotional displays and sales materials will be available to assist retailers in successfully merchandising this must-have product line.
About BedWood and Parts LLC
Founded in 2006, Bed Wood and Parts is the result of Jeff Major’s inability to find quality wood bed components for a truck restoration. Today BedWood manufactures and sells the highest quality wooden bed kits and components available in 40+ species of wood for trucks, SUV’s, and station wagons from 1917 to 2014. These kits are complemented with available custom bed rails, and wood finishing products. Wood products for Hunting, Fishing, and Outdoor Activities along with Culinary Products are also manufactured in the factory in Kentucky. All products are USA made, Kentucky Handcrafted and distributed globally. For more information please visit www.BedWoodAndParts.com or call at 877-206-WOOD(9663).
About Buck Commander
Although the name Buck Commander was first coined by Phil Robertson, better known as the Duck Commander, Buck Commander was formed by Willie Robertson and MLB superstar Adam LaRoche. It has since evolved to also include current and former MLB superstars Ryan Langerhans, and Tombo Martin; and country music stars Luke Bryan and Jason Aldean. The Buck Commanders and their crew pursue deer all over the country, capturing many of their hunts on video for their TV show and DVDs. To learn more, go to www.BuckCommander.com.

SuspensionMAXX Helps Distributors and Retailers Increase Sales


Bay City, MI - SuspensionMAXX, Inc., manufacturers of precision designed leveling kits, heavy duty sway bar links and other light truck and SUV suspension components, has recently introduced new sales tools and expanded product coverage to best assist distributors and retailers selling the SuspensionMAXX line. New sales tools include the redesigned SuspensionMAXX.com website, which is more user-friendly and features an advanced parts search configurator, in-depth technical information, installation instruction archive, and videos to help resellers choose and install the SuspensionMAXX products that best suit their customers’ needs. Also new is the 2014 SuspensionMAXX Application Guide,which enables users to quickly find the SuspensionMAXX products available for a particular vehicle. Product coverage has been increased with the recent addition of new products, and by expanding the vehicle applications covered by previously existing skus. This increase applies to vehicles offered by Ram (Dodge), Ford and GM.
RAM
New products:
• MAXXStak Ram 2.5" Front Leveling Kit for 2014 Ram 2500 and 2013.5-2014 Ram 3500 4x4 (part# SMX-10214)
• MAXXLinks Heavy Duty Sway Bar Links for 2014 Ram 2500 and 2013.5-2014 Ram 3500 4x4 (available in stock length (part# SMX-1315), and multitude of custom lengths to fit leveled and lifted vehicles)
Expanded application coverage:
• MAXXStak 1.375"/1.5"/1.75"/2.0"/2.125"/2.25"/2.75" Adjustable Front Leveling Kit (part# SMX-RM610) now fits 2009-2015 Dodge Ram 1500 4x4 Non-Megacab. Includes 2015 Ram 1500 Eco-Diesel.
Ford
New product:
• MAXXStak 2.25"/2.5" Adjustable Front Leveling Kit – ‘14 Ford F150 4x4 (part# SMX-FD6)
• MAXXStak 1.0" Front Leveling Kit - 2005-2014 Ford F-250/350/450 4x4 (part# SMX-10330)
• MAXXStak 1.5" Front Leveling Kit - 2005-2014 Ford F-250/350/450 4x4 (part# SMX-10340)
Expanded application coverage
• MAXXStak 2.5" Front Leveling Kit now fits 2005-2014 Ford F-250/350/450 4x4 (part# SMX-10350)
GM
New Products:
• MAXXStak 1" Front Leveling Kit – ‘06-‘15 GM ½ ton trucks & SUV’s (part# SMX-GM710)
• MAXXStak 1.5" Front Leveling Kit – ‘06-‘15 GM ½ ton trucks & SUV’s (part# SMX-GM715)
• MAXXStak 1.5” thru 2.5" Adjustable Front Leveling Kit – ‘06-‘15 GM ½ ton trucks & SUV’s (part# SMX-GM725)
• MAXXCam 3: 1" thru 2.5" Adjustable Torsion Bar Leveling Kit – ‘11-‘15 2wd GM 2500HD 3500HD (part# SMX-MC32WD)
• MAXXCam JR 1"thru 3" Adjustable Torsion Bar Leveling Kit – ‘04-‘13 Chevrolet Colorado and GMC Canyon Z71 2wd (part# SMX-MCJRC2WD)
Expanded application coverage:
• MAXXCam 3: 1" thru 2.5" Adjustable Torsion Bar Leveling Kit now fits 2011-2015 GM 2500 HD and 3500 HD 4x4 and AWD trucks (part# SMX-MC3)
“SuspensionMAXX continues to grow as a service oriented company by developing quality suspension components that address the problems and needs our customers experience”, states Larry Verbowski, SuspensionMAXX President. “ SuspensionMAXX has unique advantages over other leveling kit manufacturers, which our resellers can leverage. For example, our patented MAXXCam Torsion Bar Leveling Kits feature torsion bar keys with an internal gear adjustment mechanism that provides up to 7 incremental lift height adjustments, with controlled torsion bar preload, and no degradation in handling or ride quality. No one else has anything like it. We have adjustable leveling kits for coil spring suspension that allow incremental height adjustments so the customer can get just the right amount of lift for their needs. Other manufacturers don’t offer this level of fine tuning. Our kits are high quality and durable. They come complete with all the ancillary parts and hardware, like shock and differential spacers, required for a professional quality installation. No surprises that additional parts are needed. Our kits facilitate delivering excellent customer service, which results in customer satisfaction”.
Verbowski continues, “For 2014 we are stepping up our efforts to help SuspensionMAXX distributors and retailers increase sales. We are offering new products and expanded applications that cover popular light truck and SUV models up through the current model year. We are providing new information and technical support that simplify finding and installing the parts that will best suit their customers’ needs. We are also supplying increased product value resellers can pass onto their customers. For example, some of our kits have been revised to reduce cost, while at the same time increase function. Like our adjustable leveling kit for 2007 and up GM half ton trucks and SUV’s. It has been recently updated to use redesigned spacers and now places adjustment shims at the top and bottom of the strut assembly - rather than just at the top of the strut. The redesign reduced the cost of the kit. As well, it now offers an increase in adjustability - lift height is now adjustable in quarter inch increments. The new design also provides a much needed increase in wheel travel. We are also in the process of expanding the SuspensionMAXX line with new product categories that complement those already in place. These are all things our distributors and retailers can leverage to help increase their sales. As the saying goes – their success is our success”. Verbowski concludes.
About SuspensionMAXX
Founded in 2002, SuspensionMAXX is a service and solutions based manufacturer of automotive suspension and specialty parts. The primary basis for new product development is the creation of unique solutions for the suspension issues our customers’ face. Many of the company’s designs are patented. All products are expertly engineered and manufactured at their Bay City, Michigan location, and SuspensionMAXX President Larry Verbowski personally heads up all design and manufacturing operations. SuspensionMAXX serves the automotive aftermarket as well as designs and produces specialty suspension components for original equipment manufacturers and government contracts. At SuspensionMAXX we specialize in providing solutions that other companies don’t. By offering products in unique size configurations and with previously unheard of adjustability characteristics, end users are enabled to realize results that best match their individual needs. No more “One-Size-Fits-All”. No more “It’s Almost Right”. No more returned parts and doing the job over. SuspensionMAXX products include MAXXStak Adjustable Leveling Kits, MAXXCam Adjustable Torsion Bar Leveling Kits, MAXXLink Heavy Duty Sway Bar End Links, PerforMAXX Body Lift Kits, MAXXLoad Heavy Duty Bump Stops, ShoX-Xtender Shock Extension Kits, Heavy Duty Block and U-Bolt Rear Leaf Spring Leveling Kits, MAXXShackle Rear Leveling/Lift Kits, as well as installation tools. More information is available at www.suspensionmaxx.com.

BMR Suspension Releases New Video - SP055/SP056 Lowering Springs


BMR Suspension is proud to release its newest product video. This video showcases BMR's newest lowering springs for 1st-Gen F-bodies—SP055 and SP056. See BMR's new video below or at https://www.youtube.com/watch?v=4vDSOpONcDs.
For more information contact BMR Suspension at 813/986-9302 and visit http://www.bmrsuspension.com/.

BILSTEIN Introduces Interactive Dealer Training Platform to Enhance Retailers’ Product Knowledge


Furthering its commitment to producing the world’s best shock absorbers, struts and suspension kits for the road, track and trail, BILSTEIN has launched an online incentive and knowledge platform to give its retailers expert-level information about its product line through an engaging, interactive online education and rewards program. “We know the importance our dealers make in representing our brand to our customer base of auto enthusiasts and professionals,” said Antonio Curioso, Sales Director at BILSTEIN Shock Absorbers. “We believe we can better serve customers and create a superior buying experience by giving them access to experts who anticipate their needs and know our product line confidently. We’re investing in this program because we’re placing a priority on advancing dealer training and knowledge.”
Through this free program, BILSTEIN dealers can conveniently train nationwide sales representatives via an easy to use online tool, resulting in reduced travel fees and training costs. Retails sales representatives will have access to a series of interactive modules featuring technical instruction and sales tips for each of BILSTEIN’S product segments, including; OE Replacement Parts, Tuning, Light Truck and Offroad, Heavy Duty and Motorsports shock absorbers. This program will allow sales teams to best match their customers with the right products and help their retail organization increase sales volume and profitability. As part of the online incentive program, each dealer who completes the training will be awarded with product prizes. Many of BILSTEIN’s top retailers have already begun using this new program, including, 4WheelParts and O’Reilly Auto Parts, and have seen positive results. “This program has been essential in training our team on BILSTEIN’s wide range of premium products. We’ve had many employees complete the training and the results are evident in our BILSTEIN product sales.” – Dave Rittenhouse, Director of Sales & Merchandising, 4WheelParts.
For more information, visit the custom training site developed for BILSTEIN dealers at 3point5.com/bilstein.