Death By Debris - A Highway "Killer" Hiding In Plain Sight

SEMA Booth #37000
Highway Debris; Highest Levels in Years;
25,000 Debris Related Collisions Each Year in North America;
New Concerns and Renewed Awareness of the Problem.
RAINBOW, Calif., October 14, 2014 -- Avoiding "Deadly Garbage" on our highways is becoming a real problem for a larger proportion of Americans. The share of drivers saying they have either "hit a piece of debris, been hit by flying debris or had to swerve to avoid debris," has grown dramatically in recent years. The most recent study by the American Automobile Association Foundation for Traffic Safety estimates that vehicle-related road debris causes about 25,000 collisions and more than 100 deaths each year in North America. Unsecured or poorly secured items that can become "life threatening" to other unsuspecting motorists include home furnishings, building materials and YES… even our beloved Christmas trees.
Published German Automobile Club crash test calculations state that "objects travelling at 30 mph that come to a sudden stop are as much as 25 times heavier." This means that a 70 lb. piece of furniture falling out of a pickup, for example, would hit its target with the force of an object that weighs around 1,750 lbs. Obviously, a potentially "fatal" accident for anyone suffering a "direct hit" from this deadly "domestic" missile.
A company at the forefront of providing the solution to this issue is "Fasty North America, Inc.," a California based light load cargo strap provider. In a recent discussion with industry insiders, Roberto Frulla, President, stated that "Many homeowners transporting household items or building materials use careless tie down methods or use unsuitable poor quality tie-downs that snap or loosen under pressure. We are constantly looking for ways to keep our customers safer, offering products that are easy to use, and really work. A good example is our 'Fasty Strap™'… it's the easiest, quickest, strongest tie-down in its class. We call Fasty Strap™ … the 'Just in Case Strap' … It's got multiple uses, and should be 'standard' in every home or vehicle in preparation for whatever 'tie down' situation life throws at you."
According to the New York Times, at a cost of $55 Million per year, California highway workers "harvest" an estimated 140,000 cubic yards of road debris, enough to fill 8,750 dump trucks. Brooms, ladders, couches, tool boxes, mattresses, lumber, dry wall and everything else that can become "airborne and fatal" are collected daily, and estimates state that 70% of this debris is "accidental or negligent" … thanks to poorly secured loads.
Lawmakers country wide have ramped up penalties for vehicle operators who operate without properly securing their loads. However, more public awareness programs need to implemented to help eradicate the "casual, do it yourself attitude" of the average vehicle owner. The "many" who think a few pieces of twine is plenty good enough to secure a box spring and mattress to their vehicle's roof or truck bed, and then race down the highway at 75 mph. One thing is for sure; the situation is not improving and makes daily driving increasingly hazardous for the more responsible highway users among us … just one more obstacle to worry about as we "unsuspectingly" traverse our nation's highways.
Come visit us at SEMA booth 37000, Powersports & Utility Section. Check out the amazing NEW "T-3 Tie Down" and the rest of the Fasty Strap products and get a photo opportunity with the beautiful "Miss Fasty" 2015... and friends.
About Fasty North America, Inc.
Fasty North America, Inc., is the exclusive North American Distributor of the amazing Fasty Strap™
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USA: 760-525-5232 : CANADA: 250-634-0790

PBR Brand Brake Pads Are Now Available In Four Proven Formulas Direct Online

Australian formulation technology PBR Brake pads are once again available to the North American marketplace. Now available direct online for DIY and DIFM overnight deliveries at PBR offers an excellent selection of brake friction formulations to suit a wide range of vehicles and driving styles. Choosing the correct PBR formula for your particular vehicle and style of driving is critical to optimizing your brake system performance. FMP’s Australian based engineering team carefully develops, tests, and approves every friction compound to ensure optimal stopping performance throughout the life of the brake pad.
PBR Deluxe Advanced
Ceramic based, user friendly formula designed for standard city and freeway braking.
PBR XBG Heavy Duty
Designed for frequent high temperature braking, off-road ready.
Designed for high performance European vehicles that require sport performance and hard braking.
PBR Street Road Track (SRT)
Designed for extreme high performance. For serious performance vehicles and drivers.
PBR Brand Brake Pads will change the way you think about braking. No matter what you drive, or how you drive, PBR offers premium quality and reasonably priced brake pad formulations that provide the best combination of stopping power and outstanding attributes. All formulations are engineered by Friction Materials Pacific Australia Pty. Ltd. (FMP Group Asia Pacific) and manufactured at state-of-the-art manufacturing sites. All PBR pads are OE pedigree formulations and built to internationally recognized standards.
Ordering is simple on desktop and mobile versions of the site. We know what works on American roads and highways. PBR products are recognized world-wide as the “go-to” disc pad for all import and domestic vehicle needs. For complete details and to order, visit

New Rancho ‘Level It’ Suspension System For 2008-04 Ford F-150 Trucks Adds Performance And Eliminates Rake

Latest Two-Inch Suspension Kit Includes Sway Bar Drop Brackets and Award-Winning Rancho quickLIFT™ RS7000®MT Struts
Long Beach, CA, Sept. 27, 2017 - A meticulously engineered Rancho® “Level It” two-inch suspension system (Part no. RS66502R7) is now available for 2008-04 Ford F-150s, delivering on- and off-road performance benefits while eliminating rake.
Included in each suspension kit is a set of award-winning Rancho quickLIFT™ RS7000®MT monotube struts, specially engineered for light trucks and SUVs with a high center of gravity. Featuring application-specific valving and a high-pressure nitrogen gas charge, the units are designed to reduce body roll for improved ride performance and stability. Each kit also includes a set of sway bar drop brackets to ensure optimal engineering angles for roll and sway, improving ride precision.
The system is designed to accommodate up to 35-inch tires (minor trimming required). Transfer of the stock factory spring and top mount also is required. Rancho RS7000MT rear monotube shock absorbers (RS7286) also can be added to the vehicle to complete the kit.
RS7000MT shocks are covered by the Rancho brand’s Limited Lifetime Warranty and 90-day risk-free ride offer, which allows consumers to try certain shock models on any truck or SUV for 90 days. Consumers can return their shocks within 90 days for a full refund of the product’s purchase price. For a complete list of applications covered by the warranty, visit
Each Rancho Level It suspension kit and RS7000MT shocks are backed by Rancho’s Limited Lifetime Warranty. Rancho RS7000MT shocks also are covered by a 90-day risk-free ride offer, which allows consumers to try certain shock models on any truck or SUV for 90 days. Consumers can return their shocks within 90 days for a full refund of the product’s purchase price. To learn more about the warranties and offers, visit
Rancho is headquartered in Long Beach, Calif., and is manufactured and marketed by Tenneco. Tenneco is the global supplier and manufacturer of the Rancho brand of suspension systems and components, shock absorbers, off-road protective equipment, specialty exhaust pipe kits and more for a variety of trucks, sport utility vehicles and Jeeps found around the globe.
To learn more about Rancho products, contact your nearest Rancho WD, call 1-734-384-7806 or visit
Tenneco is an $8.6 billion global manufacturing company with headquarters in Lake Forest, Illinois and approximately 31,000 employees worldwide. Tenneco is one of the world’s largest designers, manufacturers and marketers of clean air and ride performance products and systems for automotive and commercial vehicle original equipment markets and the aftermarket. Tenneco’s principal brand names are Monroe®, Walker®, XNOx® and Clevite® Elastomer.

Dana Builder Axle Program Fits New Dana 60 Axles To Many Applications

Enthusiasts Can Create "Ultimate Snow Fighter" Axle
Las Vegas, Oct. 31, 2017 - Dana Incorporated (NYSE: DAN) announced today that it will be offering a Builder Axle program to allow the inclusion of a new Dana® 60 axle, with numerous upgrades, into a wide range of applications. The customizable Dana 60 front and rear axles allow different width and center drop dimensions for Jeep TJs and XJs, rock crawlers, bouncers, and other off-road vehicles. Dana made the announcement at the Specialty Equipment Market Association (SEMA) Show, held here through Nov. 3 at the Las Vegas Convention Center.
Sourcing older used axles have numerous drawbacks, not the least that they are usually rusty, worn, and inferior in several areas, especially the unit-bearing hubs. The new Dana Builder Axle program makes it possible to purchase all new components with a dead-spindle style hub assembly incorporated.
"In the past, enthusiasts had to go to junk yards to source old axles, especially the Ford kingpin Dana 60 'snow-fighter,'" said Randall Speir, senior account manager, motorsports, for Dana. "Now, Dana is making new components available, including many upgrades like the option of disc brakes and ball-joint wheel-end kits. And, we will be continuing to add additional options in the future - like a kingpin knuckle kit, so off-roaders can build the 'Ultimate Snow Fighter' axle."
The Dana Builder Axle is only available through authorized Dana distributors. The Builder Axle consists of a center housing and tubes, as well as a wheel end option. Internal components are also available.
The Builder Axle comes on a pallet and the tubes must be cut to the individual application specifications. The quandry of "driver-side drop" versus "passenger-side drop" is no longer a limiting factor with the Dana program; simply cut the tubes and position the differential housing to "drop" where desired.
The ball-joint knuckle kit and future release kingpin knuckle kits offered through the Dana Builder Axle program are provisioned for an SPL70/1550 series wheel-joint and a high steering arm to accommodate lifted vehicle applications, a feature also not found on junkyard axles.
It is also possible to install disc brakes on the Dana Builder Axle. The ball joint knuckle kit is compatible with Dodge brakes. The future release of the kingpin knuckle kit is compatible with Dodge brakes, using hubs with an 8 on 6.5" bolt pattern, or Ford brakes, with an 8 on 170 mm pattern.
For more information on the Dana Builder Axle Program, go to
About Dana in the Aftermarket
Powered by recognized brands such as Dana®, Spicer®, Victor Reinz®, Glaser®, GWB®, Thompson®, Tru-Cool®, SVL®, Magnum®, and Transejes™, Dana delivers a broad range of aftermarket solutions - including genuine, all makes, and value lines - servicing passenger, commercial, and off-highway vehicles across the globe. Leveraged by a global network of 13 distribution centers, Dana's dedicated aftermarket team provides technical service, customer support, high fill rates, and on-time delivery to customers around the globe. For product information visit For E-catalog and parts location, visit To speak with a Dana customer service representative call 1-800-621-8084.
About Dana Incorporated
Dana is a world leader in highly engineered solutions for improving the efficiency, performance, and sustainability of powered vehicles and machinery. Dana supports the passenger vehicle, commercial truck, and off-highway markets, as well as industrial and stationary equipment applications. Founded in 1904, Dana employs nearly 29,000 people in 34 countries on six continents who are committed to delivering long-term value to customers. The company reported sales of more than $5.8 billion in 2016. Based in Maumee, Ohio, the company's operations were selected as a 2017 Top Workplace in Northwest Ohio and Southeast Michigan by The (Toledo) Blade. For more information, please visit
SOURCE Dana Incorporated

New Coil Conversion Kit Provides Seamless Path To Reliable Suspension For '07-'13 Mercedes-Benz S-Class And CL-Class

Merritt Island, FL - Arnott Air Suspension Products, the leader in aftermarket air suspension parts and accessories, has introduced Arnott's exclusive Mercedes-Benz suspension Conversion Kit for the 2007-2013 Mercedes-Benz S-Class (W221 Chassis) and CL-Class (W216 Chassis) models with AIRMATIC and without 4MATIC. C-2609 provides a seamless and error-free conversion of AIRMATIC suspension systems to a more reliable coil spring suspension.
Arnott's aftermarket kit retails for $1,350 and enables the conversion of an entire Mercedes-Benz suspension system for less than one air strut at retail OE pricing. The Conversion Kit is backed by Arnott's renowned Limited Lifetime Warranty. Arnott's design features front and rear shock absorbers custom-tuned to provide a smooth and comfortable ride. Arnott also includes an exclusive patents pending Electronic Bypass Module (EBM) to permit easy installation without modifications and eliminate suspension dash panel error lights.
* Custom-Valved Shock Absorbers
* CNC-Machined Aluminum Tops
* Powder-Coated Coil Springs Made in USA
* Pre-Assembled for Easy Installation
* Engineered in the USA
* EBM Turns Off Dashboard Warning Light
The featured new aftermarket Air Struts for the Mercedes-Benz S-Class and CL-Class are high-quality, cost-effective solutions for Mercedes-Benz owners concerned about failing OE air suspension parts leaving them with expensive and recurring maintenance problems. 'The Arnott Advantage' adds exceptional value to some of the most sophisticated air suspension components available. In keeping with the Mercedes-Benz tradition of innovation and performance, Arnott continues to introduce its own products and designs to replace failing Mercedes-Benz original equipment. See Arnott's impressive array of additional, innovative new and remanufactured aftermarket replacement parts for the Mercedes-Benz here.